At Asersentido, I execute digital marketing and commercial strategy, putting lead acquisition, nurturing, and conversion systems into operation. I implement and optimize B2C and B2B funnels, and manage email campaigns in ActiveCampaign and RD Station.
At Leones del Caracas, I created the Digital Marketing department, established the brand’s presence on new platforms, and led the creation of a mobile app for ticket sales. I also developed communications strategies for managing negative comments and online reputation.
As an independent digital marketing consultant, I’ve developed projects in strategic marketing planning, sales-funnel optimization, brand positioning, and digital systems for clients across retail, finance, technology solutions, and real estate. My work also includes omnichannel campaigns and marketing and sales management at Slimmer Asesores and Tiendas Sevens // Bodegón Casa Mia.
