At Cervecería Nacional (AB InBev), I configured operational workflows and digital catalogs for the Rewards program, helping keep it functioning and campaigns running for thousands of users. I monitored budgets and analyzed operational data to improve campaign visibility and support data-informed decisions.
At NielsenIQ, I modeled data for profitability and margin analysis and created executive visualizations and reports for commercial and product teams. My work supported strategic recommendations based on quantitative insights.
At Softys, I updated KPI dashboards and automated e-commerce reporting. I also cleaned databases to improve the consistency of data used in weekly and executive reports.
