Marcel Cepraga
@marcelcepraga
Data Analyst transforming banking and retail data into dashboards, KPIs, and predictive insights.
MoldovaWhat I'm looking for
I’m a Data Analyst with a strong background in banking and retail data analysis, experienced in creating automated dashboards and extracting business insights that support decision-making.
I’ve worked across commercial, card, and sales analytics—developing and maintaining Power BI and Excel reporting, building data visualizations, and using SQL and related systems to analyze performance across multiple dimensions. In these roles, I computed strategic KPIs (like market share, shelf share, and competitive analysis), monitored campaign performance, and provided data-driven recommendations to optimize commercial strategy, card-related growth, and sales targets.
I’m passionate about transforming raw data into meaningful visualizations and predictive models, and I’m seeking to grow in an environment that values analytical thinking, precision, and innovation.
Experience
Work history, roles, and key accomplishments
Commercial Intelligence Analyst
S.R.L. Philip Morris Sales & Marketing
Sep 2025 - Present (11 months)
Develops Power BI dashboards and conducts sales performance analysis to compute strategic KPIs such as market share and shelf share. Provides data-driven recommendations to optimize commercial strategy.
Cards Analyst
B.C. Victoriabank S.A.
Oct 2024 - Sep 2025 (11 months)
Developed and maintained card performance reports and analyzed card issuance, active cards, and cards in circulation. Produced budgets and forecasts and provided insights to optimize card-related marketing and business strategy.
Sales Analyst
Î.C.S. Coca-Cola Imbuteliere Chișinău S.R.L.
Oct 2022 - Oct 2024 (1 year 11 months)
Built and maintained sales reports using Power BI, DAX, Power Query, and Power BI Dataflows to analyze performance across products, locations, and time periods. Supported the sales team with data-driven insights and calculated bonuses based on KPI achievements.
Senior Production Operator
EFES Vitanta Moldova Brewery
May 2019 - Oct 2022 (3 years 5 months)
Worked as a Senior Production Operator at EFES Vitanta Moldova Brewery.
Personnel Recruiter
FOP-STAR SRL
Dec 2018 - Oct 2022 (3 years 10 months)
Worked as a Personnel Recruiter at FOP-STAR SRL.
Assistant Manager
FOP-STAR SRL
Aug 2019 - Dec 2019 (4 months)
Served as an Assistant Manager at FOP-STAR SRL.
Interviewer
Youth Klinic
Feb 2019 - May 2019 (3 months)
Worked as an Interviewer at Youth Klinic.
Education
Degrees, certifications, and relevant coursework
Orange Digital Center
Data Analysis Course (Certificate), Data Analysis
2023 - 2024
Data Analysis course (3-month program with physical presence). Covered advanced Excel, SQL-based data analysis, and dashboarding; certificate issued July 2025.
State University of Moldova
Master in Banking Administration, Banking Administration
2020 - 2022
Master's in Banking Administration at the State University of Moldova. Coursework included statistics, econometrics, financial analysis, and business intelligence tools.
State University of Moldova
Bachelor's Degree of Economics, Economics
2017 - 2020
Bachelor's Degree of Economics at the State University of Moldova. Coursework included macroeconomics, microeconomics, accounting, and financial management.
Stepik
Introduction to SQL (Course Certificate), SQL
Introduction to SQL course. Covered SQL basics including data analysis with SQL and MySQL.
Coursera (Google)
Digital Marketing and E-commerce (Course Certificate), Digital Marketing
Foundations of Digital Marketing and E-commerce course. Covered e-commerce and digital marketing; issued May 2024.
Coursera (Google)
Attract and Engage Customers (Course Certificate), Digital Marketing
Attract and Engage Customers with Digital Marketing course. Covered digital marketing and B2B marketing; issued May 2024.
Udemy
Microsoft Power BI Analytics (Course Certificate), Business Intelligence (Power BI)
Analyzing and Visualizing Data with Microsoft Power BI course. Covered Power BI, Power Query, business intelligence, and DAX; issued December 2023.
Coca-Cola HBC
Data Storyteller (Program Certificate), Data Visualization
Data Storyteller learning program. Focused on data visualization, report design, and reporting; issued July 2024.
Coca-Cola HBC
Analytics Project Runner (Program Certificate), Analytics
Analytics Project Runner learning program. Covered data analysis, reporting, and big data analytics; issued July 2024.
Stepik
Working with Excel Spreadsheets (Course Certificate), Microsoft Excel
Information Technology: Working with Excel Spreadsheets course. Covered Microsoft Excel, Power Query, and PowerPivot; issued April 2023.
BSC Researcher
BSC Researcher (with World Health Organization) (Certificate), Research
BSC Researcher program with the World Health Organization. Skills included qualitative, quantitative, and survey research; issued January 2023.
Tech stack
Software and tools used professionally
Availability
Location
MoldovaAuthorized to work in
Job categories
Skills
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