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Manvi Madaan

@manvimadaan

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Senior Google Ads Specialist at Google Operations Center who optimized 300+ campaigns and increased CTR by 25–35%.

India

Message

At GOOGLE OPERATIONS CENTER (GOC), I plan, create, and optimize Google Ads campaigns for clients across EMEA, the UK, Ireland, and America. My work on 300+ campaigns has supported brand awareness and customer acquisition, while ad copy enhancements increased CTR by 25–35%.

Previously, at COGNIZANT, I created Google Ads for clients and used performance audits and A/B testing to improve campaigns. At ZOUTONS.COM, I wrote SEO-optimized blogs for e-commerce brands and led a two-member team for Zoutons USA’s Black Friday campaign, increasing site visits by 40%.

Experience

Work history, roles, and key accomplishments

Current

Senior Google Ads Specialist

Current

Google Operations Center

Jan 2022 - Present (4 years 9 months)

Managed and optimized 300+ Google Ads campaigns for diverse clients, improving CTR by 25–35% and ROI by 15–40%. Mentored junior associates and presented optimization strategies to exceed client goals.

Google Ads PPC Campaign Management Keyword Targeting ROI Optimization A B Testing Mentorship

Digital Marketing Senior Associate

Cognizant

Jan 2021 - Jan 2022 (1 year)

Engaged with 40+ clients to understand goals and reduce churn, improving satisfaction scores by 20%. Created over 200 Google Ads and conducted performance audits to enhance click-through and conversion rates.

Google Ads Google Analytics A B Testing Client Communication Performance Audits

Senior Content Writer

Zoutons.com

Jan 2019 - Jan 2021 (2 years)

Wrote SEO-optimized blogs for top e-commerce brands, increasing organic traffic by 30%. Managed marketing budget and led a team for Black Friday campaign, boosting site visits by 40%.

seo writing Content Management HTML Budget Management Team Leadership