Manupriya Varshney
@manupriyavarshney
I build brand communication, learning platforms, and design solutions that make complex information accessible.
What I'm looking for
At CynLr, I lead brand communication strategy and end-to-end campaigns across digital, PR, and communication touchpoints.
I curate content for the website, newsletters, LinkedIn, PR articles, and press releases, while translating technical and business data into interactive visual communication assets. I also helped conceptualize a learning and development knowledge platform by synthesizing technical sessions into accessible modules and contributing to its UI/UX and information architecture.
My work combines brand strategy, product design, and visual communication, grounded in structured research, creative problem-solving, and cross-functional collaboration.
Previously, I designed sustainable craft-based livelihood initiatives at Mon Ami Foundation, developed furniture and home décor design resources at Goel Exports, created jewellery retail displays at Titan Company Limited, and designed product collections from furniture waste at Basant.
Experience
Work history, roles, and key accomplishments
Led brand communication strategy and end-to-end campaigns, shaping external brand perception across digital, PR, and communication touchpoints.
Curated and managed multi-channel brand content across the company website, newsletters, LinkedIn, PR articles, press releases, and other communication formats.
Conceptualized and curated an L&D knowledge platform, leading the data synthesis process by t
Designed and led a systemic, sustainable livelihood initiative, creating scalable craft-based product strategies while enabling industry-led exposure to broaden perspectives and build confidence among marginalized women artisans.
Built material, technique, and finish libraries and translated them into digital assets for a furniture and home décor export house, while contributing to physical product design conceptualization.
Worked within the visual merchandising team for the jewellery division, designing and developing window and in-store displays, display elements and pan-India lookbooks for regional rollouts.
Designed and developed four marketable product collections using waste wood from furniture offcuts, transforming material waste into value-driven design outcomes.
Education
Degrees, certifications, and relevant coursework
National Institute of Design
Master of Lifestyle Accessory Design
2022 - 2024
National Institute of Fashion Technology Delhi
Bachelor of Designing, Fashion and Lifestyle accessories
2016 - 2020
Blue Bells Public School
Class 12th, Mathematics
2002 - 2015
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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