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Manuela Erazo Diaz

@manuelaerazodiaz

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Creative account executive with expertise in communication strategies.

Argentina

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What I'm looking for

I seek a dynamic role that fosters creativity and teamwork, offering growth opportunities.

As a dedicated Creative Account Executive based in Buenos Aires, I bring a wealth of experience in communication strategy and team leadership. My analytical mindset and organizational skills have allowed me to successfully manage multiple brands simultaneously, enhancing user engagement and campaign effectiveness. At Galope, I designed communication strategies that resulted in a 15% increase in user engagement and a 40% rise in completed campaigns within a year.

My journey has taken me through various roles in marketing and creative direction, including my time at Nicho Marketing and Teiko Bikes, where I honed my skills in advertising campaign management and team coordination. I pride myself on my ability to lead multidisciplinary teams and drive results in fast-paced environments. My educational background in film production and project management complements my practical experience, enabling me to approach challenges with a creative and strategic lens.

Experience

Work history, roles, and key accomplishments

Current

Creative Account Executive

Current

Galope

Apr 2023 - Present (2 years 2 months)

At Galope, I designed communication strategies for up to 9 brands, managed timelines, and increased user engagement by 15% through social media initiatives. I directed creative aspects of campaigns and coordinated multidisciplinary teams, achieving a 40% increase in completed campaigns.

Communication Strategy Social Media Management Team Coordination Creative Direction Campaign Management User Engagement Project Management Digital Marketing

Executive Producer

Freelance

Jan 2019 - Jun 2024 (5 years 5 months)

As a freelance executive producer, I managed supplier communication, budgeting, and technical team coordination for various audiovisual projects, ensuring comprehensive planning and execution.

Budgeting Project Management Technical Planning

Creative Account Executive

Nicho Marketing

Jul 2022 - Feb 2023 (7 months)

At Nicho Marketing, I developed strategies for ongoing communication and coordinated teams for advertising campaigns across 5 companies, focusing on the medical and legal fields.

Strategy Development Team Coordination Advertising Creative Direction Communication

Field Producer and Executive Direction Assistant

Festival Internacional de Cine Colombiano en Buenos Aires

Jul 2019 - Jul 2022 (3 years)

Managed communication with filmmakers and participants at the film festival, coordinated teams of up to 30 people, and improved operational efficiency by 55%. Involved in event planning and fieldwork.

Event Planning Team Management Communication Operations

In-house Marketing Team Leader

Teiko Bikes

May 2021 - Jun 2022 (1 year 1 month)

Led the marketing team at Teiko Bikes, developing strategies and managing advertising campaigns that increased inquiries and reach by 20%. Focused on creative direction and team efficiency.

Marketing Strategy Team Leadership Creative Direction Advertising Communication Strategy