Manjyot Naggi

Led engagement and retention charter across 750k users, increasing M1 retention from 19% to 34.5% and week-1 retention from 20% to 35% in 12 months, while reducing CAC by 50%. Shipped LLM-driven personalization using LangGraph and Langfuse, and built a UX research-led experimentation roadmap for onboarding and engagement.

Built Ada (0→1), a voice + chat AI counsellor powered by ElevenLabs, defining the conversational architecture across five counselling domains. Scaled Ada to 1k customers in 6 months by launching mini-tools and running fake-door tests that improved onboarding conversion by 10%.

Led a full app redesign for a 3M MAU user base, improving M2 retention by 4% and app open rate by 2%, and increasing monthly collections rate by 3pp on a ₹2,000Cr+ loan book (~₹25Cr additional monthly collections). Ran an AI nudging experiment with Aampe to drive engagement frequency and developed in-app animations/brand characters to improve stickiness.

Led tech innovation across 150 classrooms, partnering to rebuild curriculum and teaching methodology for remote delivery during COVID. Delivered a remote learning roadmap that drove 70% student acquisition growth in 3 months, impacting 9,000+ students and 300 teachers, and coordinated rollout across fellows, school principals, and government stakeholders.

Taught and mentored students in under-resourced schools to build user empathy that informs product and research approach. Improved student retention by 15% YoY through government and school partnerships.

Completed a PGD in Counselling Psychology at Jain University from 2021 to 2022.

Earned a B.E. in Mechanical Engineering from Chitkara University between 2013 and 2017.