Looking for a job

Mandeep Bhoria

@mandeepbhoria

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I build market mix models that optimize marketing spend, sales impact, and ROI.

India

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What I'm looking for

I'm looking to apply Market Mix Modeling, statistical analysis, and predictive modeling to generate actionable marketing insights, optimize media spend, and support data-informed business decisions.

At Fractal Analytics, I build Market Mix Modeling models that quantify marketing-channel impact on sales and ROI, turning model outputs into recommendations for media-spend and budget allocation decisions.

Previously at Ipsos MMA, I developed predictive models for product cannibalization and halo effects, analyzed campaign performance and ROI, built response curves, and optimized budgets across scenarios.

I bring nearly five years of marketing analytics experience, using Python, SQL, Excel, statistical modeling, and data interpretation to produce actionable client insights.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

Fractal Analytics

Apr 2024 - Present (2 years 5 months)

Managed cross-functional collaboration with clients and data providers for Market Mix Modeling initiatives. Built MMM models using OLS and Ridge Regression to quantify marketing impact on sales and ROI.

Market Mix Modeling OLS Regression Ridge Data Validation Feature Engineering Python SQL Data Analysis Excel

Senior Analyst

Ipsos MMA

Aug 2021 - Apr 2024 (2 years 8 months)

Developed predictive models to estimate cannibalization and halo effects between products. Analyzed campaign measurements and conducted ROI analysis to deliver critical insights.

predictive modeling ROI Analysis Data Analysis Python SQL Excel

Research Analyst

Benori Knowledge Solution

Mar 2021 - Jun 2021 (3 months)

Prepared an in-depth report on customer retention using AI through primary research methods. Conducted data collection, advanced data modeling, and data interpretation using Excel.

Data Collection Data Modeling Excel Research