Open to opportunities

Manan Rasudi

@mananrasudi

Message

I lead compliant UX content systems for fintech digital products.

Indonesia

Message

What I'm looking for

I'm looking to lead UX content strategy and teams for digital products where clarity, usability, business goals, and regulatory compliance matter.

At Home Credit Indonesia, I led UX designers and writers delivering end-to-end content for mobile, web, and internal enterprise platforms. I built a UX writing system in three months, improving collaboration across UX, Marketing, CX, and Legal, and localized the Home Credit App in under six months.

Previously at Gojek, I created conversion-focused and interactive content, including primary copy for KejoG 2019, which reached 9 million page views with a 5% bounce rate. I also localized articles and wrote culture, music, and sports stories for VICE Indonesia.

Experience

Work history, roles, and key accomplishments

UX Product & Content Design Manager

Home Credit Indonesia

Jan 2023 - Jan 2025 (2 years)

Supervised the UX design team, directed end-to-end UX content strategy for three digital platforms, and created content design workflows. Achieved a UX writing system in 3 months and localized all contents for the Home Credit App in less than 6 months.

UX Writing Content Design Project Management Localization Team Leadership Cross Functional Collaboration

Senior UX Copywriter

Home Credit Indonesia

Jan 2020 - Jan 2023 (3 years)

Created user-centered content strategies in a regulated fintech environment, balancing usability, business goals, and legal compliance.

UX Writing Content Design Copywriting

Copywriter - Content Specialist

PT Aplikasi Karya Anak Bangsa (Gojek)

Jan 2019 - Jan 2020 (1 year)

Produced compelling content across diverse formats, reviewed marketing materials, and tracked performance metrics. Composed primary copy for KejoG 2019, achieving 9 million page views with a 5% bounce rate.

Copywriting Content Strategy Editing Performance Metrics Creative Writing