At Montrichard HK, I led acquisition and launch strategies for seven product collections, shaping campaign plans, channel strategies, and creative direction. For the Aquamar launch, I sourced and directed a creator partnership that generated 500 tracked purchases through a UTM-attributed link.
I also developed integrated campaigns across paid, owned, creator, and community channels. Through ongoing testing and optimization, I contributed to an 80.5% improvement in SEO performance and 60% growth in newsletter click-through rate.
At DaBuzz Consulting, I planned and executed brand events and media programs for clients including ADAY Hotel Casablanca, Roche, AstraZeneca, and OPPO. I also developed localized event messaging and press materials in English, French, and Arabic across MENA markets.
On the Mitch Bowling website optimization project, I led front-end development and SEO, increasing online visibility by 79%. I bring together campaign strategy, creative development, and performance insights to support customer acquisition and brand growth.
