At Beko | Dawlance, I managed a USD 122 million appliance portfolio, leading 44 products from market-gap analysis and prototyping through launch. My work delivered 15% volumetric growth, 92% demand forecast accuracy, and Pakistan’s first premium appliance lineup through the Prima Line.
I’ve also driven ecommerce growth through consumer-led website optimization, performance marketing, SEO, paid search, and Meta campaigns—generating $4 million in revenue and 9x ROAS. I enjoy turning consumer insight into localized campaigns, stronger commercial channels, and measurable growth.
