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Maia Hilu

@maiahilu

Strategy and business analyst at The ELQ who turned market research and thousands of online discussions into positioning and launch recommendations.

Netherlands

Message

At The ELQ, I supported external businesses with strategic projects spanning target-market refinement, positioning, messaging, and launch planning. I analysed competitors and thousands of online discussions to identify customer needs and strategic opportunities.

I translated research into recommendations for positioning, website content, and launch decisions, and worked directly with the CEO to research business questions, synthesize findings, track deliverables, and identify risks.

Previously, I contributed to client campaign strategy and performance analysis at ATAG Communication, and conducted market research at Stefani Australasia to inform business and product decisions. I’m studying for a Bachelor of Business (Marketing) at Griffith University.

Experience

Work history, roles, and key accomplishments

Strategy & Project Management Intern

The ELQ

May 2026 - Sep 2026 (4 months)

Supported external businesses with strategic projects including target-market refinement, positioning, messaging, channel strategy, and launch planning. Conducted market and competitive analysis across 10 competitors and engaged with target-market users to inform recommendations.

Market Research Competitive Analysis strategic analysis Positioning Messaging Channel Strategy Launch planning SEO Stakeholder Management

Sales & Operations Associate

Peter Alexander

Aug 2025 - Apr 2026 (8 months)

Coordinated team tasks, seasonal promotions, and product campaigns, tracking deliverables and supporting efficient execution across daily operations.

Project Coordination Operations Campaign Management

Strategy & Project Management Intern

ATAG Communication

May 2024 - Jul 2024 (2 months)

Contributed to project planning, campaign strategy, and performance analysis across multiple client projects. Tracked milestones and deliverables using Microsoft Teams and analyzed campaign data with Google Analytics.

Project Planning Campaign Strategy Performance Analysis Microsoft Teams Google Analytics

Strategy & Research Assistant

Stefani Australasia

Jan 2024 - Mar 2024 (2 months)

Conducted market research to identify customer needs, market trends, and opportunities, informing business and product decisions. Analyzed competitors and market positioning to synthesize insights for strategic planning.

Market Research Competitive Analysis strategic analysis Business Research

Youth Program Coordinator

Bnei Akiva

May 2022 - Dec 2023 (1 year 7 months)

Led weekly programs for 20-30 children and camps serving 100+ participants, overseeing planning and delivery while advising other leaders on activity development.

Program Coordination Leadership Event Planning Team Management