Mahvash Ahmed

At The Mood Space, I've owned discovery, roadmap, and launch for a 0→1 mental health MVP serving 5K+ users, shipping it in four weeks. I helped increase therapy booking share from 32.8% to 46% within two months by introducing assessments and resources as lower-barrier entry points.

I've translated 1,000+ human insights into B2C product decisions, reduced manual feedback effort by 96%, and increased monthly valid responses from 40 to 100+. I also identified financial friction in therapy access, contributing approximately ₹1 L in additional revenue through pay-after-use accounts.

Beyond The Mood Space, I've built CozyCat BnB, a self-serve booking experience that generated 14 confirmed bookings from 25+ enquiries, and Sakinah, an AI emotional-support experience grounded in Quran and Hadith. My MA in Psychology shapes how I understand behaviour and build products people can more easily adopt.