Open to opportunities

Mahsa Rad

@mahsarad

Message

I build cohesive brand systems and digital experiences across web, product, campaigns, and immersive media.

Canada

Message

What I'm looking for

I’m looking to create clear, cohesive brand and digital experiences, from web and product journeys to campaigns and immersive touchpoints.

I'm leading brand, digital design, and UI/UX at Curbex, shaping an OOH advertising platform across its website, product pages, booking flows, map and search interfaces, and sales materials. I’m also driving its website redesign to improve hierarchy, navigation, responsive systems, and conversion-focused journeys.

I’ve led a fintech rebrand at Rabex from concept through rollout, creating identity systems spanning logo, typography, colour, campaigns, digital applications, and guidelines. Across agency and in-house work, I’ve designed visual systems, social campaigns, packaging, product presentations, and customer-facing marketing materials.

I also co-developed BLUR at PHI Studio, a mixed-reality theatre experience blending live performance, installation, media, and VR. My work connects clear visual storytelling with thoughtful user experiences across physical and digital touchpoints.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer

Current

Curbex

May 2024 - Present (2 years 4 months)

Lead brand, digital design, and UI/UX for an OOH advertising platform, shaping the company's visual identity across websites, product pages, booking flows, map/search interfaces, presentations, and sales materials. Drive the ongoing website redesign, improving information hierarchy, navigation clarity, responsive page systems, and conversion-focused user journeys.

Brand Design Digital Design UI UX Web Design Design Systems Figma Adobe Creative Suite HTML CSS