I’m a Toronto-based Visual Designer with 6+ years of experience creating digital experiences across B2C and B2B SaaS and strong foundation in marketing and an understanding of the business goals behind the work.
I combine visual craft with strategic thinking to create experiences that are not only compelling, but effective, which helps brands communicate clearly, stay consistent, and connect with the people they’re trying to reach.
At Loopio, I redesigned RFP Academy, creating a new visual identity, course pages, and supporting design assets. The launch generated $348.9K in pipeline within its first 30 days.
I also created Loopio’s BPC Denver 2026 event identity and developed a web design system with a self-serve Figma asset library. Before that, I led the 2023 corporate website redesign, which reduced homepage bounce rate by 31.77% year over year.
As Web Designer at Loopio, I designed and launched the Trends Report’s first interactive microsite and helped establish a five-year digital program. I also worked on web accessibility, authored Loopio’s Web Accessibility Guidelines, and managed the corporate website.
Earlier, I designed and built an accessible, responsive WordPress website for BOWEN IMMIGRATION & SERVICES and refreshed its brand identity. At ACHIEVEPOTENTIAL INC., I contributed to a website redesign that supported B2C client growth and B2B lead generation.
