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Mafer Zaldivar

@maferzaldivar

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Public health planner and project manager with digital strategy expertise.

United States

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What I'm looking for

I seek a role that fosters collaboration and innovation in public health, emphasizing community engagement and data-driven decision-making.

I am a dedicated public health planner and project manager with a strong background in health data analysis and community engagement. Currently, I work with the Health Council of Southeast Florida, where I develop comprehensive health datasets and facilitate community health assessments. My role involves leading focus groups and enhancing digital strategies for our agency's online presence, resulting in increased audience engagement.

Previously, I contributed to the NYU School of Global Public Health, researching AI-driven solutions for public health. My experience also includes managing digital content for the Association of National Advertisers, where I successfully increased social media engagement by 30%. I am passionate about leveraging data and innovative strategies to improve public health interventions and community well-being.

Experience

Work history, roles, and key accomplishments

Current

Health Planner and Project Manager

Current

Health Council of Southeast Florida

Nov 2024 - Present (8 months)

Developed and maintained comprehensive health datasets to support agency planning and decision-making for multiple counties. Facilitated Community Health Assessments and Community Health Improvement Plan meetings with community leaders and executives.

Project Management Stakeholder Engagement Digital Strategy

PiR2 Lab AI Brainstorming Beliefs Project Associate

NYU School of Global Public Health

Mar 2024 - Present (1 year 4 months)

Conducted research on AI-driven solutions for public health and disaster response. Analyzed policies related to AI applications in healthcare and emergency preparedness.

AI Research Public Policy Healthcare Technology

NYU N4 Connect Project - Research Assistant

NYU Silver School of Social Work

May 2023 - Present (2 years 2 months)

Supported research implementation, including survey development and data collection. Conducted qualitative interviews in English and Spanish, transcribing and analyzing insights.

Qualitative Research Quantitative Research Data Collection Interviewing

Digital Content Manager

Association of National Advertisers

Feb 2022 - Present (3 years 5 months)

Developed and executed social media strategies, increasing engagement and follower retention by 30%. Created and managed digital content, including articles, videos, and podcast promotions.

Social Media Strategy Content Management Marketing

Associate Content Strategist

The Social Edge

Feb 2019 - Present (6 years 5 months)

Led newsletter strategy and execution for high-profile brands, engaging over 40,000 recipients. Wrote and edited over 500 articles across multiple platforms, optimizing content for social media.

Content Writing Digital Marketing Campaign Strategy

Education

Degrees, certifications, and relevant coursework

New York University

MPH, Social and Behavioral Science

Focused on the social and behavioral aspects of public health. Gained expertise in designing and implementing public health interventions and programs.

Hofstra University

BS, Journalism and Women's Studies

Completed a Bachelor of Science in Journalism and Women's Studies, with a minor in Marketing. Developed strong communication, research, and analytical skills applicable to various fields.