Mafalda Araujo

Supports the development and maintenance of academic quality systems for BTEC, HE Top-Up, and international programmes. Prepares documentation for university validations, conducts internal verification, and investigates academic misconduct.

Tutored distance adult learners in Digital Marketing vocational courses. Provided formative feedback, managed student queries, and supervised and wrote course content and class presentations.

Verified assessment decisions and ensured compliance with academic standards. Delivered training for academic and marketing staff and collaborated with senior staff to ensure effective course delivery.

Handled web design and development using WordPress, SEO, content marketing, and social media marketing for a digital marketing agency.

Created and edited content for health professionals, updated information on databases and digital platforms, and organized company participation in national and international congresses.

Completed SEO Essentials, covering fundamental SEO concepts, keyword research, page optimization, link building essentials, and reporting on SEO.

Completed Advanced Google Analytics, learning how data is collected and processed into reports, and using configurations like Custom Dimensions, Custom Metrics, and Event Tracking, as well as advanced analysis techniques.

Completed Data-Driven Marketing Analytics, focusing on data extraction and analysis in the digital area, including Advanced Google Analytics, SEO, Performance Marketing, and Reporting & Dashboards.

Completed an introduction course to project management under the PMI's PMBOK methodology, covering scheduling, budgeting, and customer satisfaction.

Completed a PhD in Biomedical Sciences, focusing on pre-mRNA splicing regulation in Spinal Muscular Atrophy and other disease-associated transcripts, under the supervision of Prof. Juan Valcárcel at the Centre for Genomic Regulation.