Madeline Guzzo

Lead art direction on national advertising campaigns for clients including CarMax and GEICO, delivering creative concepts and visual systems that support brand objectives and campaign performance.

Supported UI/UX and visual design for digital products, producing wireframes and assets that improved user flows and supported product releases between September 2019 and August 2020.

Contributed creative concepts and art direction for automotive and consumer accounts, executing campaign assets and collaborating with cross-functional teams from October 2018 to June 2019.

Provided freelance art direction for agency projects in Los Angeles during August 2018, developing campaign visuals and contributing to client presentations.

Assisted art directors with concept development and production tasks, supporting campaigns and producing layouts during June–August 2018.

Supported art direction and creative teams on advertising projects during June–August 2017, producing visual assets and assisting in campaign development.

Completed a Master of Science in Business with a concentration in Art Direction from Aug 2019 to May 2021.

Activities and societies: Minor in Entrepreneurship and Innovation

Earned a Bachelor of Arts in Advertising with a creative concentration and a minor in Entrepreneurship and Innovation, conferred May 2018.

Activities and societies: Student Delegate at Cannes Festival of Creativity

Short-term study abroad program in Advertising and Public Relations from May to July 2016, including participation as a student delegate at the Cannes Festival of Creativity.