Open to opportunities

Lynsey Smith

@lynseysmith

Message

Experienced event strategist with a passion for impactful brand experiences.

Zimbabwe

Message

What I'm looking for

I'm seeking a role that allows me to leverage my event expertise in a dynamic environment, focusing on brand growth and community engagement.

I'm Lynsey Smith, a seasoned events and experiential marketing consultant with a proven track record of producing over 75 branded events across five continents. My experience spans major tech and lifestyle brands, where I excel in translating big-picture goals into detailed, memorable experiences. I thrive under pressure, ensuring that every event, whether for ten executives or ten thousand developers, is executed flawlessly.

Throughout my career, I have designed and launched impactful event strategies, such as a $5M initiative for BitcoinOS, which positioned the brand at the forefront of decentralized infrastructure conversations. My ability to manage end-to-end event production, from strategy to logistics, has consistently elevated brand positioning and strengthened community relationships. I am passionate about creating experiences that not only look good but also deliver lasting impact.

Experience

Work history, roles, and key accomplishments

Current

Events & Experiential Marketing Consultant

Current

Freelance

Jan 2016 - Present (9 years 5 months)

Produced over 75 branded events across five continents for clients in AI, SaaS, Web3, and lifestyle sectors. Managed end-to-end event production, including strategy, logistics, and stakeholder reporting, to deliver impactful experiences that enhance brand equity.

Event Production Brand Strategy Logistics Community Engagement Budget Management Global Events Marketing Strategy

Events Lead

Secret Network Foundation

Oct 2022 - Apr 2024 (1 year 6 months)

Led global event strategy for Secret Network, enhancing brand presence at major Web3 events. Produced the first-ever Secret Hacker House and built a global ambassador program to boost community engagement.

Event Strategy Community Engagement Ambassador Developer Adoption Ecosystem Visibility

Interim Global Events Lead

BitcoinOS

Sep 2023 - Dec 2023 (3 months)

Designed and launched a $5M event and growth strategy to enhance brand awareness and community momentum for BitcoinOS. Produced flagship activations and built internal playbooks to drive event-led brand visibility.

Event Strategy Brand Awareness Community Engagement Growth Strategy Activation

Operations Lead

Willamette Wellness Center

Sep 2021 - May 2023 (1 year 8 months)

Developed operational systems to streamline workflows and improve client intake processes. Managed marketing efforts and strengthened team culture through community outreach and staff events.

Operations Management Workflow Optimization Intake Process Marketing Strategy Community Outreach Email Campaigns Social Media Management

Education

Degrees, certifications, and relevant coursework

Northwest Nazarene University

Double Major, Political Science & Public Communications

2024 - 2024

Designed and launched a $5M event and growth strategy to drive brand awareness, ecosystem expansion, and community momentum for BitcoinOS in the competitive DePIN space. Produced flagship activations aligned with Bitcoin and decentralized infrastructure narratives, positioning BitcoinOS at the center of emerging conversations.

Willamette Wellness Center

Operations and Marketing

2021 - 2023

Activities and societies: Strengthened team culture by organizing staff gatherings, appreciation events, and community sponsorships like participating in local Pride celebrations.

Built operational systems from scratch, streamlining clinician workflows and improving the client intake process to support rapid team growth — scaling the practice from 4 to 18 staff members during my tenure. Launched and ran all marketing efforts, from building email campaigns and growing the social media presence to creating original content and designing physical mailers for community outreach