Open to opportunities

Lyle Abbott

@lyleabbott

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Multidisciplinary marketer and data-driven website designer focused on growth.

Canada

Message

What I'm looking for

I seek a growth-oriented role combining website design, marketing, and data analysis where I can drive measurable customer acquisition and business insights.

I am a determined, hard-working marketer and website designer with strong skills in data analysis and customer-focused strategies. I have led website builds, conducted market research, and used analytics to optimize marketing performance, contributing measurable growth in client acquisition and market share.

My recent roles include inside sales and content design where I converted leads, expanded networks, and created new revenue streams. I am pursuing certifications in finance and business analysis to deepen my analytical capabilities and deliver stronger business insights.

Experience

Work history, roles, and key accomplishments

Inside Sales Associate

DataForce

Apr 2024 - Nov 2025 (1 year 7 months)

Spearheaded new deals via inbound follow-up and outbound outreach, converting 30% of leads to clients and expanding network market share by 25% through relationship-building and strategic opportunity identification.

Lead Generation Sales Outreach CRM Client Relationship Management Market Research Data Analysis Communication Negotiation

Lead Content Designer

Future Energy Innovations

Oct 2023 - Mar 2024 (5 months)

Led website design and execution to target new customers, conducted market research to inform recommendations that improved site performance, and monitored marketing initiatives using Google Analytics and CRM insights.

Website Design UX Google Analytics Market Research Content Strategy CRM WordPress

Education

Degrees, certifications, and relevant coursework

Corporate Finance Institute

Professional Certificate, Business Intelligence / Data Analysis

2025 - 2025

Completed professional development courses in Business Intelligence and Fundamentals of Data Analysis in 2025.

University of Derby

Bachelor of Arts, Theatre Arts

2020 - 2023

Activities and societies: Derby Theatre marketing internship (2022)

Completed a Theatre Arts program at the University of Derby from 2020 to 2023, including coursework and practical training in performance and production.