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Luke Snedecor

@lukesnedecor

Marketing coordinator at Liberty University Grounds who doubled Instagram followers and generated 100,000 organic views.

United States

Message

At Liberty University Grounds – Waste & Recycling, I planned monthly awareness campaigns and created social content, newsletters, and promotional materials for campus sustainability initiatives. The work doubled the department’s Instagram following and generated approximately 100,000 organic views with no paid advertising budget.

At Mutiny Agency, I supported client campaigns by creating digital ads, social content, and presentation materials. I tracked KPIs and contributed optimization insights, helping turn client needs and audience research into data-informed campaign ideas.

At LifeWise Academy, I supported paid and organic social efforts and built performance reports with findings and recommendations. Earlier, as a Digital Media Intern at Ohio State Athletics, I produced gameday videos and promotional content and assisted with live event operations.

Experience

Work history, roles, and key accomplishments

Creative Marketing Coordinator

Liberty University Grounds – Waste & Recycling

Feb 2024 - May 2026 (2 years 3 months)

Planned and executed monthly awareness campaigns, social content, newsletters, and promotional materials for campus sustainability initiatives. Doubled the department's Instagram following and generated approximately 100,000 organic views with no paid advertising budget.

Campaign Coordination Social Media Marketing Content Creation Photoshop Adobe Illustrator Branding

Creative Marketing Intern

Mutiny Agency

Jun 2025 - Aug 2025 (2 months)

Supported client campaigns from concept through execution by creating digital advertisements, social content, and presentation materials. Tracked KPIs through Google Analytics and advertising platforms, contributed optimization insights, and organized creative assets across account and design teams.

Google Analytics KPI Tracking Digital Advertising Social Media Campaign Coordination Client Communication

Digital Media Intern

LifeWise Academy

Jun 2025 - Aug 2025 (2 months)

Supported paid and organic social efforts through Meta Business Suite, audience research, content analysis, and community monitoring. Built performance reports that translated campaign data into clear findings and recommendations for improving engagement and conversions.

Meta Business Suite Audience Research content analysis Monitoring performance reporting Data Analysis

Digital Media Intern

Ohio State Athletics

Jan 2021 - Dec 2022 (1 year 11 months)

Produced weekly gameday videos, promotional graphics, wallpapers, and social content in a fast-paced environment. Collaborated with creative and media teams to produce brand-consistent content under tight deadlines for Ohio State athletic programs.

Video Production Graphic Design Social Media Content Creation Collaboration Deadline Management

Education

Degrees, certifications, and relevant coursework

Liberty University

Bachelor of Science, Business Administration and Data Analysis

Bachelor of Science in Business Administration and Data Analysis with a concentration in Strategic Marketing Management, expected to graduate in May 2026.