Open to opportunities

luis villanueva

@luisvillanueva1

Message

I build machine learning, geospatial analytics, and LLM products that drive commercial growth and reduce fraud.

Mexico

Message

What I'm looking for

I'm looking to lead scalable machine learning and AI products that solve commercial problems, improve decision-making, and deliver measurable business impact.

At Grupo Modelo / AB InBev, I lead analytics, machine learning, and AI initiatives that turn commercial problems into scalable data products and daily strategic actions. I reduced fraudulent TADA orders from 30% to 5% and developed a national acquisition methodology that generated 40,000+ new customers and 1.6M additional hectoliters in sales.

I build production-oriented ML and LLM systems using Databricks, PySpark, Delta Lake, MLflow, Airflow, Docker, and CI/CD. I also architected a Brand LLM Agent that combines demographic, geospatial, socioeconomic, competitive, and commercial signals to recommend the right beer brand by territory.

Previously, I built Elektra's first demand forecasting model and data warehouse foundation, and developed forecasting, sampling, statistical estimation, and scenario models at Nielsen.

Experience

Work history, roles, and key accomplishments

Current

Senior/Lead Data Scientist

Current

Grupo Modelo / AB InBev

Oct 2022 - Present (3 years 11 months)

Led advanced analytics, ML and AI initiatives with commercial teams, translating business problems into scalable data products and predictive models. Reduced fraudulent orders from 30% to 5% and generated 40,000+ new customers and 1.6M additional hectoliters in sales.