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Luis Spagnol

@luisspagnol

Marketing and Communications Analyst at Randon’s Technological Center who raised email open rates from 10% to 23%.

At Randon’s Technological Center, I planned and deployed email campaigns that raised the open rate from 10% to 23%, with a 4% CTR. I also managed projects and monitored Meta and LinkedIn ad performance.

Previously, at Rivatti Furniture, I planned social media content that increased engagement from 1.9% to 3.1% and helped reduce video and photo delivery time by 50%. At Xneo Digital Agency, I created social media artwork and captured and edited photos and videos.

Experience

Work history, roles, and key accomplishments

Marketing and Communications Analyst

Randon's Technological Center

Feb 2025 - Aug 2026 (1 year 6 months)

Managed 7 projects from creation to completion, collaborating with teams of over 10 people. Planned and executed email campaigns, increasing open rate from 10% to 23%, and oversaw digital ads on Meta and LinkedIn.

Project Management Email Marketing Digital Advertising Meta Ads LinkedIn Ads Data Analysis KPI Tracking Graphic Design Brand Identity Event Planning

Marketing Analyst

Rivatti Furniture

Sep 2021 - Feb 2025 (3 years 5 months)

Strategically planned social media posts, increasing engagement rate from 1.9% to 3.1%. Reduced video and photo delivery time by 50% and assisted in brand positioning at the ABIMAD fair.

Social Media Strategy Content Creation Brand Positioning Project Management Intranet Management

Marketing Assistant

Xneo Digital Agency

Feb 2018 - Mar 2020 (2 years 1 month)

Created and adapted engaging artwork for social media, captured and edited photos and videos, and wrote captions and posts for Instagram and Facebook.

Graphic Design Photo Editor Video Editing Social Media Management Copywriting