Luis Rod

Managed analysis of the Entel portfolio for portability and mobile acquisition campaigns targeting RUC20 companies and RUC10 individual businesses. Processed nearly 900,000 RUC20 companies to obtain a useful base of approximately 120,000 prospects through profiling, segmentation, and clustering.

Coordinated business intelligence processes and operational data analysis. Designed ETL processes in Python to integrate and consolidate approximately 250,000 daily call records, and automated assignments and reporting with quality controls.

Developed and maintained functionalities for the proprietary CRM used in collections and campaign management. Automated assignments, data processing, and report generation, and implemented integrations between applications and MySQL and SQL Server databases.

Led frontend and backend teams during the reconstruction and evolution of the proprietary ERP. Directed a comprehensive refactoring to improve performance, maintainability, and scalability within three months.

Developed web applications and digital solutions for brands and advertising campaigns. Implemented integrations between platforms to automate information exchange and optimize operational flows.

Participated in the development and operation of a platform for South America with approximately 4,000 concurrent players. Developed C++ components and solutions for operation, stability, and security, and administered infrastructure with Windows Server, IIS, and SQL Server.

Completed a program in Software Design and Development from 2022 to 2023.

Pursued a degree in Software Engineering and Design from 2018 to 2021.