Looking for a job

Luis Octavio

@luisoctavio

8+ years building products that people can trust, and the brand systems that keep them coherent, mostly in banking and fintech.

France

Message

What I'm looking for

I'm looking to build trusted digital products and brands where product UX, creative systems, accessibility, and business outcomes are treated as one connected practice.

I've built product experiences and brand systems for DINN, Actinver, BBVA, and other regulated financial institutions. At DINN, I helped scale the platform from zero to more than 500K clients through cohesive UX, behavioral design, and brand storytelling.

At Actinver, I led a national investment bank rebrand and built creative operations that increased production capacity by 60% without adding headcount. I work across product UX, visual identity, motion, accessibility, and multidisciplinary creative teams.

Experience

Work history, roles, and key accomplishments

Brand Lead

Actinver

Jan 2025 - May 2026 (1 year 4 months)

Defined the visual language, motion principles, and brand governance for a national investment bank's rebrand, confirmed by a Nielsen Brand Health Study with +9pts aided awareness and +15% engagement with women-led creatives. Built and led a multidisciplinary creative team of 10+, aligning with Growth, CRM, and Product to connect brand strategy with performance outcomes.

Brand Strategy Creative Direction Team Leadership Airtable AI Assisted QA Print Production DOOH OOH Event Graphics Motion Principles Brand Governance

Founding Designer

DINN

Oct 2018 - Dec 2024 (6 years 2 months)

Founding design leader who built DINN's brand identity, visual system, and first product experiences from zero, scaling the platform from 0 to 500K+ clients within the first two years. Directed a full-scale rebrand after brand audits, achieving a 92% perceived increase in security and 88% increase in trust.

Brand Identity Visual Design UX Design Product Design Behavioral Design WCAG ADA Accessibility Design Systems Team Building C Level Presentations

Product Designer

Sngular

Mar 2018 - Oct 2018 (7 months)

Designed and prototyped web and mobile experiences for BBVA and Actinver, covering user journeys, wireframes, and hi-fidelity UIs. Produced motion specifications and microinteraction storyboards that improved interface clarity and user task completion by an estimated 5–10% in usability testing.

UX Design UI Design Prototyping Wireframing Motion Design Micro Interaction Design Systems Usability Testing

Brand & UI Designer

MENT

Aug 2017 - Apr 2018 (8 months)

Created wireframes, hi-fi mockups, and prototypes for SaaS digital platforms, and was responsible for branding and design system work. Produced branding and animation assets for launches, and shipped responsive UI for web and iOS/Android, including iconography and microinteractions.