Open to opportunities

jose diaz

@josediaz

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Product Design Lead driving user-driven strategy, scalable design systems, and measurable product impact.

Mexico

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What I'm looking for

I seek a role where I can lead design strategy, scale teams and systems, collaborate cross-functionally, and deliver measurable product outcomes.

I am a Product Design Leader with 15+ years of experience turning assumptions into validated user insight, building and scaling design teams, and embedding DesignOps to accelerate delivery. I partner with Product, Engineering, and leadership to translate ambiguous goals into validated experiences that improve conversion, usability, and growth.

I have deep domain expertise in iGaming and strong visual, motion, and brand execution, and have launched design systems, raised design maturity, and reduced delivery risk—achieving outcomes like 30% conversion uplift, reduced delivery time by 20%, and QA issues down 60%.

Experience

Work history, roles, and key accomplishments

Product Design Lead

Ludicrum

Jan 2022 - Aug 2025 (3 years 7 months)

Built and scaled the UX/UI function to 7 designers, introduced DesignOps and a company-wide design system, and improved delivery speed and quality while increasing conversion by 30% and CSAT from 6.8 to 8.1.

Design Leadership Design Systems Figma UX Strategy Prototyping

Senior Product/UI Designer

The Level Media

Jan 2011 - Jan 2022 (11 years)

Designed product interfaces, interaction flows, and motion/3D assets for major iGaming clients, ensuring consistent UI and brand execution across product and marketing channels.

UI Design Interaction Design Motion Graphics 3D Assets Figma Visual Design Brand Consistency

Senior UI Designer

JustBet

Jan 2009 - Jan 2011 (2 years)

Led a major redesign of the core betting platform to improve usability and player engagement while aligning UI with brand and acquisition strategies.

UI Design Usability Information Architecture Branding Prototyping IGaming

Senior UI Designer

TBT Agency

Jan 2006 - Jan 2009 (3 years)

Designed UI and branding systems for poker and iGaming platforms and delivered marketing campaigns that expanded brand reach.

UI Design Branding IGaming Visual Design Adobe Creative Suite

UI Designer & Design Lead

Nine.com

Jan 2003 - Jan 2006 (3 years)

Led daily UI/UX production for sports betting and poker platforms and executed integrated branding initiatives to strengthen market position.

UI Design Team Leadership Branding Sports Betting UX Visual Design Production Management

Education

Degrees, certifications, and relevant coursework

Universidad Nueva Esparta

Business Administration & Design

1998 - 2003

Studied Business Administration and Design at Universidad Nueva Esparta from 1998 to 2003, combining business fundamentals with design practice to support product and UX roles.