I’ve led end-to-end product design at YNAB, running discovery through validation across critical mobile and web user journeys for the Core Flows Team. I co-owned the design and launch of “Cost to be Me” and “Focused Views,” helping users visualize cost of living and dynamically segment spending plans.
I also worked the “Targets” flow with visual, usability, and accessibility improvements—an update that drove a 22% increase in feature adoption. Then I led design for “YNAB Financial Wellness,” the company’s first B2B platform, onboarding dozens of employers and thousands of employees in its first year.
Earlier, at Beyond.dev I managed end-to-end design for digital solutions across startup and global brand clients, including launching “Manka” across native iOS and Android. I’ve also shaped design practice as a User Experience Leader at Elevation Mechanics by standardizing research frameworks, design systems, and communication tools.
