Open to opportunities

Arturo Esparza

@arturoesparza

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Brand & Product Designer crafting scalable UI/UX, identities, and packaging.

Mexico

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What I'm looking for

I’m looking to lead product and brand design where I can build scalable design systems, craft user-centered UI/UX, and connect strategy to real execution—so teams ship experiences that work and feel right.

I’m a Visual Designer with 15+ years of experience crafting design systems, digital products, and visual identities that balance function with emotion. I bring strategic thinking and hands-on execution across UI/UX, branding, packaging, and illustration.

Since 2011, I’ve led visual direction and design execution for multiple product lines in the interaction gaming accessories space. I’ve designed packaging and branding for product lines sold in 5+ countries, created branded websites and product microsites for European markets, and led end-to-end design for a mobile app for device control.

As a freelancer through AR2Design, I work with startups, agencies, and international brands to develop brand systems and illustrations, and to deliver end-to-end digital solutions across web, identity, and interaction. I’m passionate about turning complexity into clarity—creating user-centered experiences that not only work, but feel right.

Experience

Work history, roles, and key accomplishments

Current

Senior Visual Designer

Current

Dashine Electronics

Jan 2011 - Present (15 years 6 months)

Led visual direction and design execution for product lines in gaming accessories, including packaging and branding for multiple countries. Spearheaded end-to-end design of a mobile app for device control and created branded websites and product microsites for European markets.

UI UX Design Responsive Web Design Mobile App Design Packaging Branding Interaction Design Figma Adobe XD Sketch Webflow Adobe Illustrator

Current

Founder & Visual Designer

Current

AR2Design

Jan 2004 - Present (22 years 6 months)

Worked independently as a freelance studio designing UI/UX for MVPs and mobile apps, and creating brand systems, illustrations, and end-to-end digital solutions across web, identity, and interaction.

UI UX Design Prototyping Branding Illustration Iconography Packaging Web Design Design Systems Figma Adobe XD Sketch Webflow Adobe Illustrator Photoshop After Effects Premiere Pro HTML CSS

Visual Designer (Freelance)

Aprende Emprende

Jan 2021 - Jan 2022 (1 year)

Created a refreshed UI/UX experience for a faith-based educational app for children and supported branding refresh across app and marketing assets.

UI UX Design UX Design Design Thinking User Centered Design

Sr. Graphic Designer

DreamGear LLC

Jan 2005 - Jan 2010 (5 years)

Worked as a Senior Graphic Designer.

Sr. Graphic Designer

Designed Products

Worked as a Senior Graphic Designer.

Jr. Graphic Designer

Nubytech Inc.

Worked as a Junior Graphic Designer.

Education

Degrees, certifications, and relevant coursework

Wizeline Academy

Design Thinking, UX Design

Completed UX Design training with an emphasis on Design Thinking to support user-centered product experiences.

Aprende Emprende

Course/Project, Design Thinking

Applied design thinking to a project supporting a UI/UX refresh for a faith-based educational app for children (Muslim Kids TV).

Universidad Univer

Bachelor of Design, Graphic Design

Earned a B.DES in Graphic Design, with a focus on creating playful, age-appropriate illustrations and user interfaces for improved engagement and navigation.