Luis Ingles

• Led UX strategy for enterprise SaaS integration and API management platforms supporting thousands of global enterprise users, aligning design initiatives with product and engineering roadmaps.
• Managed and mentored a team of 4 UX designers, establishing critique rituals, design quality standards, and collaboration workflows that improved delivery consistency and design maturity across squads.
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• Designed and optimized web and mobile digital banking experiences used by millions of retail banking customers, improving usability across transactional and service journeys.
• Led journey mapping and usability testing initiatives that identified key friction points in financial operations, contributing to a ~15% increase in digital feature adoption.
• Redesigned transactional user flows that he

• Founded and grew a multidisciplinary design and digital experience studio serving +15 corporate and SME clients across branding, UX/UI, and digital marketing initiatives. (Adjust if needed)
• Directed end-to-end UX and branding projects, translating business strategy into customer-centered digital experiences that improved client engagement and digital presence.
• Managed cross-functional teams

• Directed integrated marketing and branding campaigns across print, broadcast, and digital channels for multiple client accounts.
• Led multidisciplinary creative teams of ~6 designers and producers, ensuring high-quality campaign execution aligned with client marketing strategies.
• Coordinated production and vendor management, delivering campaigns on schedule while maintaining creative and bran

• Led corporate design and communication strategy, managing brand identity across product packaging, technical documentation, and marketing materials.
• Redesigned product packaging and marketing assets across multiple product lines, improving brand consistency and product visibility across retail and exhibition environments.
• Produced trade show communication materials that supported commercial

• Developed internal communication programs and editorial publications, strengthening employee engagement and internal knowledge distribution.
• Produced multi-format corporate communication assets, supporting internal brand alignment across business units.

• Supported creative development for advertising campaigns and assisted in visual asset production across client projects.

• Assisted art direction and editorial layout production for El Gráfico magazine, contributing to print publication design workflows.

Issued May 2020