Open to opportunities

Magalí Sztern

@magalsztern

Message

UX Designer and Art Director delivering user-centric digital experiences for global brands.

Argentina

Message

What I'm looking for

I’m looking to lead UX-driven product design that turns complex business goals into intuitive, measurable experiences—partnering with C-Level stakeholders and multidisciplinary teams in Agile/Lean environments to deliver high-impact outcomes.

I’m a UX Designer & Art Director focused on driving value through user-centric solutions and strategic design. I translate complex business challenges into high-impact digital experiences for global brands.

Since Apr 2021, I’ve led end-to-end product creation for web and native mobile (iOS), collaborating closely with C-Level stakeholders and multidisciplinary teams. I define, discuss, and present UX-driven product solutions, building user flows, wireframes, and high-fidelity mockups that engineering can deliver accurately through clear specs and assets.

I also develop and maintain Design Systems and data visualizations to ensure brand consistency across digital products. I bring a business-oriented mindset to every workflow, aligned with Agile/Lean frameworks.

Before that, I grew my creative and strategic leadership as a Sr. Art Director across agency roles—owning key visuals, ATL & BTL campaigns, branding and packaging, and content for social media—while maintaining strong C-Level relationships.

Experience

Work history, roles, and key accomplishments

Current

UX Designer Lead

Current

Making Sense

Apr 2021 - Present (5 years)

Led end-to-end UX product creation for web and native iOS, translating complex business ideas into intuitive user experiences. Partnered with multidisciplinary teams and C-level stakeholders to define solutions, and delivered wireframes, high-fidelity mockups, and specs supported by design systems and data visualizations.

UX Design iOS Design User Flows Wireframing High Fidelity Mockups Design Systems Data Visualization Figma

Sr. Art Director

WTF¿ Agency

Jul 2016 - Apr 2021 (4 years 9 months)

Developed key visuals and directed creative for ATL/BTL campaigns, including design for product launch events. Owned strategic design work across branding, packaging, social media content, and C-level presentations and relationships.

Art Direction Key Visuals ATL Campaigns Branding Packaging Social Media Content

Sr. Art Director

Bridger Conway

Feb 2015 - Sep 2015 (7 months)

Produced key visuals and branding work, creating POS materials for on- and off-premise contexts. Led creative for BTL activations and developed social media content.

Art Direction Branding Key Visuals BTL Activations Social Media Content Creative Strategy

Sr. Art Director

Human Full Agency

Jul 2011 - Jan 2015 (3 years 6 months)

Drove creative for BTL activations, developing key visuals across brand and campaign materials. Designed packaging, POS materials, social media content, and created illustrations.

Art Direction BTL Activations Key Visuals Packaging Design Social Media Content Illustration

Graphic Designer

Catzman Group

Aug 2009 - Feb 2011 (1 year 6 months)

Designed scenography-related pieces and supported production for fashion shows, avant premieres, and events. Contributed to the creation of design experiences for live and fashion event formats.

Graphic Design Fashion Show Design Event Design Illustration Visual Storytelling Print On Site Creative