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Luis Carlos RosalesLR
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Luis Carlos Rosales

@luiscarlosrosales

I am a photographer, creative director, and creator of "The Hidden Spectrum". My work explores and documents the unseen dimensions of nature under UV.

El Salvador
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At Luis Rosales Photography, I develop fine-art photographic work from research and exploration through specialized lighting, capture, post-production, and printing. I also manage the practice’s exhibitions, publications, website, and relationships with clients and collectors.

With The Hidden Spectrum, I explore ultraviolet-induced visible fluorescence and the natural world beyond ordinary human vision. I’m developing the project’s visual language, collections, and educational storytelling, and have exhibited UVIVF photographs in the United States and El Salvador, Argentina and Vienna.

Earlier, at GRUPO RAF, I led a seven-person graphics production team and managed the production and timely supply of printing materials for daily newspaper production. My work has also included creative and art production at APEX BBDO, commercial photography for ALMACENES SIMAN, and brand management across Grupo RAF retail locations. Brand Manager of Apple for a distributing store called “iStore”.

Experience

Work history, roles, and key accomplishments

GR

Graphics Art Department Manager

Grupo RAF

Jan 2014 - Dec 2019 (5 years 11 months)

Led a 7-person multidisciplinary graphics production team, recruiting, training and evaluating staff while supervising priorities, workflows, quality and production strategies. Managed production and timely supply of master aluminum printing plates, inks and selected equipment for daily newspaper production.

Education

Degrees, certifications, and relevant coursework

UP

University of Palermo

Major, Publicity & Marketing

Major in Publicity & Marketing at the University of Palermo, Buenos Aires, Argentina, completed in 2010.

MC

Mónica Herrera School of Communication

Technician, Social Communication

Technician in Social Communication from the Mónica Herrera School of Communication, Santa Tecla, El Salvador, completed in 2003.

SS

Salvadorian English School

General Baccalaureate, Humanities

General Baccalaureate in Humanities from the Salvadorian English School, San Salvador, El Salvador, completed in 1998.

AD

ArtNexus / Asuntos Digitales

Diploma, Management, Marketing and Commercialization of Visual Arts

Diploma in Management, Marketing and Commercialization of Visual Arts from ArtNexus / Asuntos Digitales.

FE

FEPADE

Specialized Studies, Business Administration

Specialized Business Administration studies at FEPADE.

CK

Chester L. Karrass

Specialized Course, Business

Specialized business course with Chester L. Karrass.

LR

Luis Alfredo Rosales School of Photography / Grupo RAF

Professional Training, Photography

Professional and Digital Photography training at Luis Alfredo Rosales School of Photography / Grupo RAF.

UP

University of Palermo

Elective Studies, Photographic Design, Camera and Illumination; Latin American Art and Workshop of Artistic Interpretation

Elective studies in Photographic Design, Camera and Illumination; Latin American Art and Workshop of Artistic Interpretation at the University of Palermo.

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