At Luis Rosales Photography, I develop fine-art photographic work from research and exploration through specialized lighting, capture, post-production, and printing. I also manage the practice’s exhibitions, publications, website, and relationships with clients and collectors.
With The Hidden Spectrum, I explore ultraviolet-induced visible fluorescence and the natural world beyond ordinary human vision. I’m developing the project’s visual language, collections, and educational storytelling, and have exhibited UVIVF photographs in the United States and El Salvador, Argentina and Vienna.
Earlier, at GRUPO RAF, I led a seven-person graphics production team and managed the production and timely supply of printing materials for daily newspaper production. My work has also included creative and art production at APEX BBDO, commercial photography for ALMACENES SIMAN, and brand management across Grupo RAF retail locations. Brand Manager of Apple for a distributing store called “iStore”.

