Lucy Morgan
@lucymorgan1
Data Analyst at an automotive sales company, automating vehicle performance tracking and improving reported campaign effectiveness by 40%.
United StatesWhat I'm looking for
At an automotive sales company, I analyse customer enquiries and repayment indicators to identify audience segments and support risk-aware business decisions. My recommendations contributed to a reported 40% improvement in marketing campaign effectiveness.
I automated monthly sales, profit, and expense reporting in Power BI, reducing analysis time by approximately 70%. I also built Python and Google Sheets API workflows to track vehicle sourcing, time-to-sale, sale price, and profit.
Experience
Work history, roles, and key accomplishments
Data Analyst
Automotive Sales Company
Sep 2025 - Present (1 year 1 month)
Analyse customer enquiries by region, age group, and customer profile to identify high-engagement segments and inform audience targeting. Build Python and Google Sheets API workflows to capture vehicle data, reducing manual entry and errors.
Data Reporting & Quality Support
Independent / Project-Based
Jan 2024 - Dec 2025 (1 year 11 months)
Organised spreadsheet data by standardising column names, formats, categories, and date fields for analysis. Checked datasets for missing values, duplicates, inconsistent entries, and out-of-range figures before reporting.
Data Analyst / Accountant
Automotive Sales Company
Mar 2025 - Aug 2025 (5 months)
Automated monthly sales, profit, and expense reporting in Power BI, reducing monthly analysis time by approximately 70%. Developed dashboards combining sales volume, profitability, employee performance, and vehicle-model mix for management review.
Education
Degrees, certifications, and relevant coursework
BTEC
BTEC Level 1 Certificate, Data Science
Completed a BTEC Level 1 Certificate in Data Science, covering data analysis foundations.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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