Lucia Sierra

I am a creative strategist and visual producer with a multidisciplinary background in event production, visual storytelling, and digital strategy. I specialise in designing emotionally resonant brand experiences for purpose-driven organisations in education, culture, and wellness.

Over 5+ years I have led creative campaigns, digital products, events, and brand identities across multicultural contexts, achieving measurable results such as up to 50% sales growth through tailored marketing strategies and paid ads. I combine visual sensibility and conceptual thinking to align strategy with creativity.

My experience includes digital content strategy for language centres, coordination of audiovisual and spatial production for events, and roles in creative leadership and community growth. I focus on storytelling, high-impact content, and maintaining visual consistency to boost audience engagement and brand positioning.

I bring hands-on skills in digital marketing, brand identity, event concept and execution, and guest experience leadership, and I adapt collaboratively across teams and cultures to deliver compelling, results-driven creative work.