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Luciana Molins

@lucianamolins

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Commercial Strategy Analyst at Grupo Aristos who built internal tracking tools and exceeded monthly sales targets.

El Salvador

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At Grupo Aristos, I turn commercial reporting needs into working tools. For ITTCI, I specified, designed, tested, and iterated two internal apps that replaced manual tracking in a company without a CRM.

I use sales and market data to shape revenue plans and spending decisions. In October 2026, my channel brought in about 60% of company revenue; I reached 242% of the monthly sales-closing target and 319% of the revenue target on about US$88 of paid media.

I also sourced the EDISAL and Macmillan Education partnership and now deliver it, including logistics and teacher training. Earlier, at Florette, I used Python to analyze consumer research for a go-to-market strategy, and I built and ran an online fashion store at Jeans SV.

Experience

Work history, roles, and key accomplishments

Current

Commercial Strategy Analyst

Current

Grupo Aristos

Jun 2025 - Present (1 year 5 months)

Group-level role across three business units, owning commercial planning, marketing, and sales. Built commercial data systems, grounded decisions in business cases, and led projects, partnerships, and research.

Business Analysis Strategy Operations Project Delivery Data Analysis KPI Design Business cases SWOT Risk Register Stakeholder Reporting Partner Coordination Meta Ads Excel PowerPoint Google Workspace Claude AI Assisted Application Development

Current

Commercial Coordinator

Current

ITTCI – International Training & Testing Institute

Jun 2025 - Present (1 year 5 months)

Owned commercial planning, marketing, and sales for an authorized TOEIC provider. Built the company's commercial data systems, grounded spending and goal decisions in business cases, and planned and ran revenue strategy.

Business Analysis Data Modeling KPI Design Business cases SWOT Risk Register Meta Ads Excel PowerPoint Google Workspace Claude AI Assisted Application Development B2B Prospecting Partnership Development Market Research

Market Research & Consumer Insights Intern

Florette

Aug 2023 - May 2025 (1 year 9 months)

Designed and ran mixed-method research (38 interviews + 120+ Van Westendorp pricing surveys) for the 2025 go-to-market strategy. Used Python (BERTopic, sentiment analysis) to turn unstructured feedback into 3 consumer segments that shaped positioning, pricing, and channel decisions.

Market Research Consumer Insights Mixed Methods Research Van Westendorp Python BERTopic Sentiment Analysis Segmentation Positioning Pricing Channel Strategy

Founder & E-Commerce Manager

Jeans SV

Jun 2023 - Dec 2023 (6 months)

Built and ran an online fashion store end to end: sourcing, inventory, fulfillment, Meta Ads, content, and customer service.

Ecommerce Sourcing Inventory Management Fulfillment Meta Ads Content Creation Customer Service

FMCG Marketing Strategy & Commercial Execution

Agrosania

Planned and coordinated ATL and BTL campaigns with creative agencies, ran segment studies, positioning work, and product and A/B tests, and organized alliances and sales events across retail, institutional, and point-of-consumption channels.

Marketing Strategy ATL BTL Campaign Management Segmentation Study Positioning A B Testing In Store Research Alliances Event Sales

Specialty Coffee Export Launch

La Providencia Foods

Led the brand and go-to-market build for a new 5-SKU specialty coffee line for the U.S. market, mapped the end-to-end commercial and logistics workflow to export, and ran B2B outreach to U.S. buyers.

Brand Building Go To Market Strategy Naming Packaging Positioning Export Logistics B2B Outreach