Lucia Hidalgo ledesma

Collaborated in multidisciplinary teams on governance, risk and internal control; prepared reports and presentations for internal teams and clients, applying analytical methods to support risk-management decisions.

Contributed to marketing activities including brand positioning and market analysis for launches, supporting hotel marketing operations and guest engagement initiatives.

Developed brand positioning strategies and conducted market analysis for new product launches to support marketing and growth objectives.

Provided high-volume customer service as a seasonal waitress each summer, strengthening problem-solving, adaptability and teamwork under pressure.

Assisted in social media and content strategy (TikTok, podcast) and supported event planning and logistics for campus initiatives, increasing community engagement.

Activities and societies: Involved in Social Club, event planning (SalleFest), and social media content creation (TikTok, podcast).

Pursuing a Degree in Management of Business & Technology with a minor in Entrepreneurship and Marketing, applying analysis and strategy to projects that improve organizational performance.

Activities and societies: Event planning, logistics, supplier negotiations during the immersion program.

Participated in the SMU Global Immersion Programme (Summer Immersion) focused on business and entrepreneurship, event planning, and logistics.

Activities and societies: Internship in marketing department; assisted with social media and community content.

Completed a Degree in Business & Society with an internship in the marketing department focused on integrated social media management and communications.