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Lucía Tomás Flores

@lucatomsflores

Fashion marketing and communications professional with Loewe production experience and a fashion brand that sold over 300 garments.

Spain

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What I'm looking for

I’m looking for a team in marketing, brand or product within fashion, luxury and lifestyle.

At Loewe, I participated in every stage of bag production, from the warehouse through final quality control. I also trained new teams as they began working on models and learned the maison’s standards.

At Valdebellos and Kids, I managed the brand’s social media and maintained its WordPress website. The community grew to 2,214 followers, and the website reached 747 monthly visits.

At Everythink PR, I worked with media covering beauty, lifestyle and consumer technology for clients including Foreo, Tripadvisor and Intimina. I wrote press releases and communication content, prepared coverage reports, and planned and carried out PR events and activities.

I launched and designed my own brand, Kanalla Brand, which sold more than 300 garments before the firm was sold. I’m looking for a team in fashion, luxury or lifestyle marketing, brand or product.

Experience

Work history, roles, and key accomplishments

Artesana y Formadora de Producción

Loewe

Jun 2023 - Aug 2026 (3 years 2 months)

Participated in all phases of bag production, from warehouse to final quality control. Trained new teams in model start-up and maison standards, gaining direct knowledge of luxury product, materials, and codes.

Luxury Goods Production Quality Control Training Materials

Community Manager y Resp. Web

Valdebellos and Kids

Jan 2019 - Dec 2023 (4 years 11 months)

Managed social media for the brand, including content planning, publishing, and community engagement. Maintained and updated the website on WordPress, growing the community to 2,214 followers and web visits to 747 monthly.

Social Media Management Content Planning WordPress Community Management Web maintenance

Diseñadora y Patronista

Cheney

Nov 2021 - Apr 2023 (1 year 5 months)

Moved to France to develop in the textile industry within an international team and acquire the language in a professional francophone environment.

Textile Design Pattern Making Global Teamwork

Agente de Comunicación y PR

Everythink PR

Jan 2019 - Aug 2019 (7 months)

Handled daily relations with beauty, lifestyle, and consumer tech media for clients such as Foreo, Tripadvisor, and Intimina. Wrote press releases and communication content, and prepared clipping and impact reports for clients.

Public Relations Media Relations Press Releases Clipping Reporting

Coordinadora de Clientes Corporativos y Equipo

Astex

May 2016 - Jan 2019 (2 years 8 months)

Coordinated a team responsible for large corporate accounts, including Repsol and BBVA. Planned schedules, classrooms, and teachers according to client needs, and resolved incidents.

Team Coordination Client Management Scheduling Problem Solving