Lucas Worcel
@lucasworcel
Dirección creativa y redacción. Prototipado de conceptos, productos e interfaces. Naming. Experiencia digital desde 1994 para agencias y marcas.
ArgentinaWhat I'm looking for
Dirección creativa para marcas, productos y servicios. ex Madre Buenos Aires, VegaOlmosPonce, Del Campo Nazca Saatchi & Saatchi, Grey Argentina, Avatar, Sense Worldwide (UK), Hambre Lab (Perú), Togetherwith Argentina.
Experience
Work history, roles, and key accomplishments
Main Character
NoTengoEnie
Jan 2008 - Present (18 years 8 months)
Created and maintained a simple web page that puts special characters on the clipboard with one click.
Founder / Creative
Juguetes Doblo
Jan 2005 - Present (21 years 8 months)
Founder, designer, and producer of paper toys. Project Avioncitos de Papel won at Incuba.
Founder / Writer
Korochi Industrias
Sep 2001 - Present (25 years)
Concept, idea, and content of one of the first blogs in Spanish.
Creative Director
Lucas Worcel
Jan 1994 - Present (32 years 8 months)
Creative direction and consulting in strategy and content for brands, products, and services.
Director Creativo
Togetherwith
Feb 2024 - Aug 2026 (2 years 6 months)
Creative direction for brands, products, and services.
Creative Director
Capitch
Jan 2023 - Feb 2024 (1 year 1 month)
Director of Capitch, a creative project specialized in solving agency pitches.
Director Creativo
Hambre Lab
Jan 2022 - Feb 2023 (1 year 1 month)
Creative direction for brands including KFC, Burger King, Pizza Hut, Starbucks, Chili's, Pinkberry, and Madam Tusan.
Strategic & Content Consulting
Avatar
Feb 2018 - Jun 2022 (4 years 4 months)
Creative direction of a team of 18 people covering strategy, content, planning, publishing, and moderation for Natura regional.
Coordinador de la carrera de Comunicación y Marketing Digital
ISEC - Nueva Generación de Comunicadores
Mar 2020 - Dec 2021 (1 year 9 months)
Coordinated the Communication and Digital Marketing program.
Digital Creative & Strategy
Madre Buenos Aires
Apr 2015 - Jan 2016 (9 months)
Digital creative and strategy role.
Copywriter and Creativity (Mobile App)
BAG
Jan 2014 - Jan 2016 (2 years)
Copywriting and creativity for a mobile app.
Síntesis
Orsai Revista
Nov 2010 - Apr 2011 (5 months)
Concept and copywriting of 400 original ideas for issues 1 and 2.
Creatividad
Telecom Personal Argentina
Jan 2010 - Dec 2010 (11 months)
Concept, idea, and preproduction of a launch campaign for HighEnd Smart Phones for Personal.
Interactive Creative Director
VegaOlmosPonce
Jan 2007 - Dec 2009 (2 years 11 months)
Interactive Creative Director with Lápiz de Oro and Bronze at Círculo de Creativos Argentinos. Accounts: Axe, Rexona, Stella Artois.
Personal Fest 2009 — Twitter oficial
Telecom Personal Argentina
Oct 2009 - Oct 2009 (0 months)
Communication strategy and management of the festival's online identity.
Designer and developer
Worcel
Jan 1998 - Aug 2007 (9 years 7 months)
Web design and development for clients from Argentina, Spain, United Kingdom, and Finland.
Creative Consultant
Del Campo Nazca Saatchi & Saatchi
Mar 2007 - Jun 2007 (3 months)
In charge of organizing and setting up the Interactive Department, including recruitment and training. Worked with clients such as Zoo de Buenos Aires, Easy, BGH, and Olay. Designed and created The Battle of Surfaces' official website.
Web Designer/Developer
Sense Worldwide
Jan 2003 - Dec 2006 (3 years 11 months)
Design and development of The Sense Network, the first social network of creatives for market research and trends.
Founder
Blogdir.com
Feb 2002 - Feb 2003 (1 year)
Worked with a small team to define and create this Latinamerican hub of weblog publishers and readers, and its argentinian brother www.weblogs.com.ar.
Design / Coding
Certant
Jan 2000 - Jul 2002 (2 years 6 months)
Design and coding websites for Editorial Atlántida, BGH, BankBoston, etc. Designed and coded BankBoston's Home Banking based on Fleet HQ guidelines.
Education
Degrees, certifications, and relevant coursework
DAO Education
Blockchain
2021 - 2021
Completed the Blockchain from Zero to Hero course in February 2021.
Universidad de Buenos Aires
Graphic Design
2000 - 2001
Studied Graphic Design at the Universidad de Buenos Aires from 2000 to 2001.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Website
lucasworcel.comPortfolio
lucasworcel.comSocial media
Job categories
Skills
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