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Esteban WolfensonEW
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Esteban Wolfenson

@estebanwolfenson

Creative Producer at Luma Videomarketing, integrating generative AI into ads for brands including Mercado Libre and BBVA.

Argentina
Message

At Luma Videomarketing, I develop and produce brand communication projects, integrating generative AI into animated and live-action-style ads. My work combines AI and traditional formats for commercials, corporate content, and storytelling.

At Underground Producciones, I directed content, researched, and wrote for BIOS: Vidas que marcaron la tuya, winner of the Martín Fierro de Oro in 2019. Across television, documentary, fiction, and digital content, my work has also received the Prix Jeunesse and Martín Fierro awards, and International Emmy nominations.

Experience

Work history, roles, and key accomplishments

LV
Current

Co-Founder/Creative Director

Luma Videomarketing

Jan 2022 - Present (4 years 9 months)

Co-founded and led creative direction for a digital marketing agency and audiovisual production company, developing communication projects for brands such as Axion, BBVA, Mercado Libre, and Quilmes. Integrated generative AI into animated and live-action-style ads to optimize production costs.

NM

Head of Content/Screenwriter

Nippur Media

Jan 2022 - Dec 2023 (1 year 11 months)

Served as head of content for the reality format Desafío x 2 Colombia and as screenwriter in the editing suite for Mexicánicos.

UP

Head of Content/Screenwriter

Underground Producciones

Jan 2019 - Dec 2022 (3 years 11 months)

Led end-to-end development of television series and formats with international reach, including content direction, research, and writing for the acclaimed documentary series BIOS: Vidas que marcaron la tuya, winner of the Martín Fierro de Oro 2019.

CO

Director/Producer/Screenwriter

Control+Jeta

Jan 2017 - Dec 2019 (2 years 11 months)

Led every aspect of the internationally broadcast sketch comedy series, which aired on FWTV, Flow, Cine.ar, and Spanish platforms. The show won the 2018 Martín Fierro Digital Award for Best Digital-Native TV Program.

MF

Director/Screenwriter

Mulata Films

Jan 2010 - Dec 2019 (9 years 11 months)

Grew from freelance screenwriter to a key member of the core creative team, directing and writing for series such as Prócer, Mentira la Verdad, Cosa de Todos, Doctor Faga, and Bibliomanos & Presentes.

TE

Project Analyst

Telefe

Jan 2012 - Dec 2012 (11 months)

Performed technical and creative evaluation for the development of television projects and was part of the writing team behind the TV hit Graduados.

Education

Degrees, certifications, and relevant coursework

EN

ENERC

Film Directing, Film Directing

2015 - 2018

Completed a Film Directing program at ENERC from 2015 to 2018.

Universidad de Buenos Aires logoUA

Universidad de Buenos Aires

B.A. in Literature, Literature

2007 - 2014

Earned a B.A. in Literature with a Formal Linguistics track from the Universidad de Buenos Aires from 2007 to 2014.

GU

Guionarte

Screenwriting & Creativity for Film and TV, Screenwriting & Creativity for Film and TV

2009 - 2011

Completed a program in Screenwriting & Creativity for Film and TV at Guionarte from 2009 to 2011.

Tech stack

Software and tools used professionally

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