Lottie Carr

At Lloyds Banking Group, I delivered marketing assets across mobile and web channels that were seen over 31.5m times by customers and drove £471.8k in revenue. I also managed regulated customer communications using AEM, Adobe Target, RTIM and Workfront.

I helped drive adoption of Pega CDH by leading cross-functional upskilling and mentoring five colleagues, including senior stakeholders. I also led implementation of hyper-personalised call-to-action functionality, improving conversion efficiency by 35%.

At Publicis Sapient, I owned the design and delivery of Solar System, an internal team cohesion platform that increased weekly meeting attendance by 150%. I also led eight engineers delivering digital onboarding experiences and supported personalised communications and a customised loan management solution for financial services clients.

Earlier, at Siemens Mobility Intelligent Traffic Systems, I worked in the Innovation team, explored emerging technologies and analysed sensor data. My University of Bath dissertation was an educational digital product that demonstrated an 80% learning gain in user testing with 30 participants.