Lorena Noya

LN

Looking for a job

Lorena Noya

@lorenanoya

I build scalable brand systems and visual stories for B2B technology products.

What I'm looking for

I'm looking to lead brand systems and integrated marketing work that turns complex products into clear, compelling visual stories across digital and print.

I've led brand systems and integrated marketing campaigns for B2B technology companies, translating complex products into approachable visual stories across web, email, paid media, presentations, events, and print.

At Navigate360, I led creative across a growing SaaS product ecosystem, partnering with Product Marketing, Growth, Sales, leadership, agencies, and vendors. I repositioned the ALICE solution while preserving its market recognition and built scalable templates and creative libraries that improved consistency and accelerated production.

At Proforma HQ, I directed integrated campaigns and developed the OnlyProforma brand through visual identity systems, campaign concepts, templates, and marketing assets. I also provided creative direction and mentorship to designers and interns.

Through Lorena Noya Creative, I partner with organizations to turn strategic objectives into cohesive brand experiences, using AI-assisted workflows to accelerate ideation and production without compromising brand quality.

Experience

Work history, roles, and key accomplishments

LC

Current

Independent Creative

Current

Lorena Noya Creative

Nov 2025 - Present (9 months)

Partner with organizations to transform strategic objectives into cohesive brand experiences across digital, print, presentations, campaigns, and marketing communications. Lead creative projects from concept through execution, balancing strategic vision with hands-on design.

Brand Strategy Creative Direction Project Management

NA

Creative Lead

Navigate360

Jan 2021 - Dec 2025 (4 years 11 months)

Served as creative lead across integrated marketing initiatives, partnering with Product Marketing, Growth, Sales, leadership, and external partners to guide creative execution from concept through launch. Led brand integration across a growing SaaS product ecosystem, aligning visual identity across Marketing, Product Marketing, Sales, Events, and Executive Communications.

Brand System Creative Direction Integrated Campaigns Design Leadership Figma Adobe Creative Suite Cross Functional Collaboration

PH

Senior Graphic Designer

Proforma HQ

Jan 2015 - Dec 2020 (5 years 11 months)

Directed integrated marketing campaigns from concept through production across print, digital, web, events, and email. Led the creative development of the OnlyProforma brand, establishing visual identity systems, campaign concepts, templates, and marketing assets across print and digital channels.

Graphic Design Print Production Brand Identity Adobe Creative Suite Typography Layout

PH

Creative Lead

Proforma HQ

Jan 2015 - Dec 2020 (5 years 11 months)

Directed integrated marketing campaigns from concept through production across print, digital, web, events, and email. Led the creative development of the OnlyProforma brand, establishing visual identity systems, campaign concepts, templates, and marketing assets across print and digital channels.

Creative Direction Brand Identity Print Production Campaign Management Adobe Creative Suite

Education

Degrees, certifications, and relevant coursework

NU

Nur University

Bachelor of Arts, Mass Communication

Bachelor of Arts in Mass Communication from Nur University in Santa Cruz, Bolivia.

IT

International Academy of Design and Technology

Associate of Arts, Interactive Media

Associate of Arts in Interactive Media from the International Academy of Design and Technology in Tampa, FL.

Tech stack

Software and tools used professionally

Figma

Google Workspace

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