Lolade Jaiyeola
@loladejaiyeola
Brand and digital marketing specialist driving audience growth.
What I'm looking for
I’m a creative brand and content professional with a background in Creative Arts and over 5 years of experience working across brand management, social media, digital marketing, and customer engagement.
As Brand Manager at Arviwears, I analyze brand positioning and customer insight, develop online strategies to drive traffic, and lead creative development to motivate target audiences to take action.
I have managed social media and content for Ebonylife Place, created and scheduled engaging content, collaborated with marketing teams on cross-channel assets, and used analytics tools to measure performance.
Previously I worked in affiliate marketing, customer care, and digital marketing roles where I drove online sales, created targeted promotional content, and enhanced customer experience to meet company targets.
My work sits at the intersection of creativity and strategy from developing brand positioning and managing online presence to creating engaging content and editing short-form videos for social platforms like Instagram, TikTok, and YouTube Shorts. I specialize in turning ideas into content that connects, converts, and builds community.
I’ve worked with lifestyle, hospitality, and consumer brands, collaborating with marketing teams to plan campaigns, manage content calendars, analyze performance, and execute visuals that align with brand goals. I’m comfortable leading creative direction, adapting content to different audiences, and maintaining a consistent brand voice across platforms.
Beyond creativity, I bring strong communication, time management, and problem-solving skills, making me reliable in fast-paced, remote, and collaborative environments.
I’m currently open to remote roles and freelance opportunities in:
Brand & Content Management
Social Media Management
Short-Form Video Editing
Digital Marketing & Content Strategy
If you’re looking for someone who understands both storytelling and results, I’d love to work together.
Experience
Work history, roles, and key accomplishments
Affiliate Digital Marketer
Smart Business Cards
Jan 2022 - Present (4 years)
Managed online retailer and affiliate relationships and drove sales through brand-fit content to attract and convert new customers on digital platforms.
Digital Marketing Personnel
Choice CTD
Jan 2021 - Present (5 years)
Developed strategic content to meet company targets, engaged current and potential customers online, and raised awareness through ads and promotions.
Brand Manager
Arviwears
Jan 2019 - Present (7 years)
Manage brand positioning and customer insights to drive online traffic and engagement; lead creative development and strategic plans that motivate target audiences to take action.
Social Media Manager
Ebonylife Place
Feb 2025 - May 2025 (3 months)
Developed and implemented social media strategies, created and scheduled engaging content, and collaborated with marketing teams to produce cross-channel assets while managing analytics tools.
Hostess
Ebonylife Place
Jul 2023 - Jan 2025 (1 year 6 months)
Welcomed guests, managed restaurant reservations and seating, and ensured a comfortable, well-served experience by anticipating and meeting guest needs.
Customer Care Representative
Oracle Experience Agency
Jan 2018 - Dec 2019 (1 year 11 months)
Provided customer support and product knowledge, collaborated with sales and service teams to enhance the buying experience, and promoted the brand via samples and giveaways.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Arts, Creative Arts
2016 - 2021
Completed a Bachelor of Arts in Creative Arts with coursework focused on creative practice and arts theory.
Google Digital Skills for Africa
Certificate, Digital Marketing
2020 - 2020
Completed the Digital Marketing module of the Google Digital Skills for Africa program.
Availability
Location
Authorized to work in
Social media
Job categories
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