
Local Suggestions
@localsuggestions
I drive product growth, qualified leads, and brand visibility through data-driven Google Ads, Meta Ads, and product marketing.
What I'm looking for
I've led digital marketing and product growth for Study Xpress and Abybaby Digital, building acquisition, engagement, and revenue strategies across India.
At Study Xpress, I managed an annual budget of over ₹35 Lakhs, delivered 35% year-on-year qualified lead growth, reduced CPA by 20%, and increased conversion rates by 25%. I also led product marketing for 5+ course launches, increasing new student enrolments by 35%.
I'm currently leading a team of around 40 at Abybaby Digital, supporting growth for motor vehicle dealers, e-commerce, real estate, and apparel businesses. I bring hands-on experience across Google Ads, Meta Ads, analytics, branding, and cross-functional team leadership.
Experience
Work history, roles, and key accomplishments
Growth Manager | Digital Marketing HOD
Abybaby Digital
Jan 2026 - Present (9 months)
Overseeing product growth strategies and operations across India, leading initiatives to drive user acquisition, engagement, and revenue growth through data-driven decisions. Managing cross-functional teams and a team of around 40 candidates.
Digital Marketing Head
Study Xpress
May 2016 - Jan 2026 (9 years 8 months)
Spearheaded the complete digital marketing strategy, managing an annual budget of over ₹35 Lakhs. Achieved a consistent 35% year-on-year growth in qualified leads through targeted PPC and social media campaigns, and optimized Google Ads campaigns to reduce CPA by 20% while increasing conversion rates by 25%.
Digital Marketing Executive/Senior Executive
EICC India
Apr 2012 - Apr 2016 (4 years)
Executed daily campaign operations for Google AdWords and Facebook Ads, managing a monthly budget. Generated an average of 150+ B2B leads per month through focused digital efforts and prepared detailed performance reports on campaign metrics.
Product Executive
Sudarshan Imports Pvt Ltd
Mar 2010 - Feb 2012 (1 year 11 months)
Supported the marketing team in offline and online promotional activities. Managed company listings on trade directories and initial social media pages.
Trainee Accounts Payable
Genpect
Feb 2009 - Jan 2010 (11 months)
Gained foundational knowledge in Accounting principles and office operations.
Education
Degrees, certifications, and relevant coursework
University of Calcutta
Bachelor of Commerce, Commerce
Bachelor of Commerce degree from the University of Calcutta, completed in 2013.
Google Academy for Ads
Google Ads Search Certification, Digital Marketing
Google Ads Search Certification from Google Academy for Ads.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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