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Local Suggestions

@localsuggestions

I drive product growth, qualified leads, and brand visibility through data-driven Google Ads, Meta Ads, and product marketing.

India
Message

What I'm looking for

I'm seeking a challenging managerial role where I can apply product marketing, branding, paid media, and growth strategy skills. I'm open to opportunities across India.

I've led digital marketing and product growth for Study Xpress and Abybaby Digital, building acquisition, engagement, and revenue strategies across India.

At Study Xpress, I managed an annual budget of over ₹35 Lakhs, delivered 35% year-on-year qualified lead growth, reduced CPA by 20%, and increased conversion rates by 25%. I also led product marketing for 5+ course launches, increasing new student enrolments by 35%.

I'm currently leading a team of around 40 at Abybaby Digital, supporting growth for motor vehicle dealers, e-commerce, real estate, and apparel businesses. I bring hands-on experience across Google Ads, Meta Ads, analytics, branding, and cross-functional team leadership.

Experience

Work history, roles, and key accomplishments

SX

Digital Marketing Head

Study Xpress

May 2016 - Jan 2026 (9 years 8 months)

Spearheaded the complete digital marketing strategy, managing an annual budget of over ₹35 Lakhs. Achieved a consistent 35% year-on-year growth in qualified leads through targeted PPC and social media campaigns, and optimized Google Ads campaigns to reduce CPA by 20% while increasing conversion rates by 25%.

GE

Trainee Accounts Payable

Genpect

Feb 2009 - Jan 2010 (11 months)

Gained foundational knowledge in Accounting principles and office operations.

Education

Degrees, certifications, and relevant coursework

University of Calcutta logoUC

University of Calcutta

Bachelor of Commerce, Commerce

Bachelor of Commerce degree from the University of Calcutta, completed in 2013.

Google Academy for Ads logoGA

Google Academy for Ads

Google Ads Search Certification, Digital Marketing

Google Ads Search Certification from Google Academy for Ads.

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