
Lisa Leroux
@lisaleroux
I build high-growth social media and live digital storytelling for global sports and media brands.
What I'm looking for
I've built and scaled digital platforms for global brands, broadcasters and organisations, using bilingual social strategy, live coverage and multimedia storytelling to grow audiences.
At Veli Group, I architected and delivered bilingual multi-platform social strategies that drove a 20x increase in organic reach and audience growth. I also manage influencer partnerships, content creation, community management and performance analytics.
I've delivered real-time digital and broadcast storytelling for the BBC during the FIFA Women's World Cup 2023 and FIFA Men's World Cup 2022, and reported on the ground at AFCON 2023. For AFCON 2026, I'm producing social-first video, digital storytelling and live coverage for a global audience.
My work also spans social launches and original video programming for Amazon Prime Ligue 1, live clipping for Roland-Garros, podcast production at beIN Sports UK, and a YouTube documentary, The Black Pearl of Mali.
Experience
Work history, roles, and key accomplishments
Social Media Manager & Head of Africa
Veli Group
Oct 2022 - Present (3 years 11 months)
Architected and executed bilingual social media strategies across multiple platforms, driving a 20x increase in organic reach and audience growth. Sourced, onboarded and managed influencer partnerships across regional campaigns, strengthening brand credibility and reach.
Assistant Podcast Producer
BeIN Sports UK
Jan 2020 - Present (6 years 8 months)
Lead guest booking, editorial research, episode pre-production and cross-platform promotional campaigns.
Content Creator & Communications Lead
Africa Cup of Nations (AFCON 2026)
Jan 2026 - Feb 2026 (1 month)
Produced social-first video content, digital storytelling and live coverage for a major international event, driving real-time engagement across platforms for a global audience.
Content Creator & Digital Reporter
Africa Cup of Nations (AFCON 2023)
Jan 2024 - Feb 2024 (1 month)
Delivered end-to-end live reporting and digital content on the ground, producing high-engagement multimedia packages distributed to major news outlets and digital channels.
Digital Content Producer
BBC
Nov 2022 - Aug 2023 (9 months)
Produced live, on-the-ground digital and broadcast content during the FIFA Women's World Cup 2023 and FIFA Men's World Cup 2022, delivering real-time multi-channel storytelling to a global broadcast audience. Collaborated with editorial and production teams across BBC News, World Service and BBC Radio to package and distribute content.
Social Media Lead
Black Collective of Media in Sport (BCOMS)
Jun 2022 - Jun 2023 (1 year)
Led digital communications strategy, managing social channels, live event coverage and industry communications for a media advocacy organization.
Social Media Producer
Livewire Sport (Amazon Prime Ligue 1)
May 2021 - May 2022 (1 year)
Launched and managed daily social accounts for a major streaming brand, growing audience engagement through real-time highlights and original video programming. Produced player interviews and weekly original digital video shows, strengthening brand presence across platforms.
Live Clipping Specialist
Livewire Sport (Amazon Prime Roland-Garros)
May 2021 - May 2021 (0 months)
Produced high-speed digital content clips for immediate multi-platform publishing during major live broadcasts.
Content & Production Assistant
BBC
Feb 2020 - Aug 2020 (6 months)
Assisted broadcast production, story research, graphics preparation and live studio operations.
Education
Degrees, certifications, and relevant coursework
University of Westminster
MA, Broadcast Journalism
MA in Broadcast Journalism from the University of Westminster, completed in 2018.
Chapman University
BA, Communications
BA in Communications from Chapman University, completed in 2015.
London School of Economics and Political Science
Summer Program, Communications and Economics
2014 - 2014
Summer program in Communications and Economics at the London School of Economics and Political Science in 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
youtube.com/watchSalary expectations
Job categories
Skills
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