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Lisa Leroux

@lisaleroux

I build high-growth social media and live digital storytelling for global sports and media brands.

United Kingdom
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What I'm looking for

I'm looking to lead social media, content strategy and digital communications for global brands, broadcasters or organisations, creating high-impact multimedia storytelling, live coverage and audience growth across platforms.

I've built and scaled digital platforms for global brands, broadcasters and organisations, using bilingual social strategy, live coverage and multimedia storytelling to grow audiences.

At Veli Group, I architected and delivered bilingual multi-platform social strategies that drove a 20x increase in organic reach and audience growth. I also manage influencer partnerships, content creation, community management and performance analytics.

I've delivered real-time digital and broadcast storytelling for the BBC during the FIFA Women's World Cup 2023 and FIFA Men's World Cup 2022, and reported on the ground at AFCON 2023. For AFCON 2026, I'm producing social-first video, digital storytelling and live coverage for a global audience.

My work also spans social launches and original video programming for Amazon Prime Ligue 1, live clipping for Roland-Garros, podcast production at beIN Sports UK, and a YouTube documentary, The Black Pearl of Mali.

Experience

Work history, roles, and key accomplishments

VG
Current

Social Media Manager & Head of Africa

Veli Group

Oct 2022 - Present (3 years 11 months)

Architected and executed bilingual social media strategies across multiple platforms, driving a 20x increase in organic reach and audience growth. Sourced, onboarded and managed influencer partnerships across regional campaigns, strengthening brand credibility and reach.

AA

Content Creator & Communications Lead

Africa Cup of Nations (AFCON 2026)

Jan 2026 - Feb 2026 (1 month)

Produced social-first video content, digital storytelling and live coverage for a major international event, driving real-time engagement across platforms for a global audience.

AA

Content Creator & Digital Reporter

Africa Cup of Nations (AFCON 2023)

Jan 2024 - Feb 2024 (1 month)

Delivered end-to-end live reporting and digital content on the ground, producing high-engagement multimedia packages distributed to major news outlets and digital channels.

BBC logoBB

Digital Content Producer

BBC

Nov 2022 - Aug 2023 (9 months)

Produced live, on-the-ground digital and broadcast content during the FIFA Women's World Cup 2023 and FIFA Men's World Cup 2022, delivering real-time multi-channel storytelling to a global broadcast audience. Collaborated with editorial and production teams across BBC News, World Service and BBC Radio to package and distribute content.

BB

Social Media Lead

Black Collective of Media in Sport (BCOMS)

Jun 2022 - Jun 2023 (1 year)

Led digital communications strategy, managing social channels, live event coverage and industry communications for a media advocacy organization.

LL

Social Media Producer

Livewire Sport (Amazon Prime Ligue 1)

May 2021 - May 2022 (1 year)

Launched and managed daily social accounts for a major streaming brand, growing audience engagement through real-time highlights and original video programming. Produced player interviews and weekly original digital video shows, strengthening brand presence across platforms.

Education

Degrees, certifications, and relevant coursework

University of Westminster logoUW

University of Westminster

MA, Broadcast Journalism

MA in Broadcast Journalism from the University of Westminster, completed in 2018.

Chapman University logoCU

Chapman University

BA, Communications

BA in Communications from Chapman University, completed in 2015.

London School of Economics and Political Science logoLS

London School of Economics and Political Science

Summer Program, Communications and Economics

2014 - 2014

Summer program in Communications and Economics at the London School of Economics and Political Science in 2014.

Tech stack

Software and tools used professionally

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