Lindsay Lazarus

Lead strategic, commercial, and operational direction across marketing, e-commerce, sales, and customer experience. Develop and execute marketing initiatives, manage budgets, and oversee website and product positioning.

Developed performance-led concepts, hooks, scripts, and briefs for global D2C brands across short-form advertising. Translated client objectives into creator-ready briefs and direct-response creative.

Managed multiple software projects from initiation through execution, monitoring, control, and closure. Coordinated business, product, architecture, and development teams around scope, priorities, and delivery.

Managed end-to-end creative and technology projects across multiple concurrent workstreams. Coordinated creative, development, product, and marketing teams to align business objectives with delivery.

Led a team of 27, delivering regionalised promotional and customer engagement strategies across multiple product verticals. Owned departmental strategy, performance, and delivery using KPI analysis and customer insights.

Managed end-to-end creative production and trafficking, ensuring projects were delivered on time, on brief, and to quality standards. Coordinated schedules, resources, feedback, approvals, and delivery.

Managed regional customer retention, loyalty, and win-back strategies, including tier movement and high-value customer development. Developed and executed targeted, localised promotions and tournaments.

Completed a Btech Marketing degree, gaining expertise in marketing strategy and management.

Earned a certificate in Fundamentals of P7 Accounting, covering foundational accounting principles.