Linda Macharia

•Manage digital customer acquisition with a focus on Meta Ads and lead generation. •Create and manage Meta Lead Generation campaigns, including audiences, budgets, ad copy, creatives, and lead forms.
•Test different headlines, messaging, creatives, offers, and audience variations.
•Monitor campaign performance and optimize campaigns, working with the sales team through the lead-generation stage.

•Supported digital marketing, social media growth, event promotion, and content activities.
•Created short-form videos, event photography, and social media creatives.
•Supported organic audience growth and ticket promotion through social media content. •Developed promotional content for events and social channels.

•Conducted keyword research and supported on-page SEO.
•Managed website content and structure using WordPress, including vehicle listings and website pages.
•Improved website content and conversion paths to support customer enquiries. •Supported ongoing website optimization and digital visibility.

•Developed social media strategy and content plans for patient-focused marketing. •Created short-form video and educational/promotional content.
•Supported digital campaigns and brand communication across social channels. •Coordinated influencer partnerships and promotional activities.

-Managed social media and influencer partnerships, supporting promotional campaigns and increasing brand visibility.
-Focused on aligning content with marketing campaigns, improving audience engagement, and leveraging partnerships to drive both awareness and sales.