I develop conversion-focused copy for international B2C and lifestyle brands across landing pages, websites, email, social media, OOH, and digital campaigns. My work spans messaging, creative concepts, and data-driven optimization.
As a freelance copywriter, I optimized landing pages for Your Super’s 100K+ audience, doubling Add-to-Cart rates and achieving average conversion rates of 5–7%. I’ve also conceptualized and tested email copy for SuperTeeth, Your Super, Yamo, and artgerecht, reaching audiences of 10K–50K+.
At Levi Strauss & Co., I wrote email campaigns totaling 30.3M sends that generated $665K in revenue in one analyzed week. I also developed a promotional campaign that generated $216K in revenue and achieved a 4.59% conversion rate.
Earlier, I created brand communications for EF Education First and wrote digital copy, campaign concepts, messaging frameworks, and content strategies for Procter & Gamble, Ipsen, Novartis, and other consumer and health care brands.
