Samiha Akhand

Leading analysis and report writing on a three-phase category-entry study, including a concept-testing phase, supporting an established brand's strategic expansion into Bangladesh's beauty category. Present findings and go-to-market recommendations directly to C-suite stakeholders.

Selected into Toptal's vetted market research network following a multi-stage screening process assessing research design and client-facing analysis. Completed a market-entry research and strategy deliverable as the final round of Toptal's screening process.

Lead end-to-end qualitative research support projects from study design through reporting for FMCG and cross-industry clients. Develop discussion guides, workshop structures, and insight synthesis frameworks; support teams in integrating AI tools into research workflows.

Managed consumer insight and brand perception studies end-to-end for local and multinational FMCG clients, coordinating design through delivery. Presented findings and recommendations directly to senior stakeholders and brand teams, translating technical analysis into business-ready narratives.

Analysed quantitative datasets across brand tracking, U&A, product testing, and concept testing studies using Kantar's RFS platform. Managed continuous brand tracking studies (sample size 6,000+), coordinating fieldwork execution and quota validation with vendor teams.

Bachelor of Engineering in Chemical Engineering from UCSI University, Malaysia, completed from 2017 to 2022.

Bachelor of Science in Biochemistry from Royal Holloway, University of London, UK, completed from 2013 to 2015.

Professional certificate in project management from Google.

Certificate in AI Essentials from MIT Horizon.

Certificate in AI Essentials from Kantar.

Certificate in Data Visualization and Storytelling from LinkedIn Learning.

Certificate in Research and Writing Using Generative AI Tools from LinkedIn Learning.