Lilly Gonzalez
@lillygonzalez
Dynamic nonprofit leader with a focus on community engagement and growth.
What I'm looking for
As a dedicated nonprofit leader, I have successfully navigated complex organizational challenges and driven significant growth in community engagement. Currently serving as the Chief of Staff at San Antonio Report, I spearheaded a year-end audience campaign that exceeded our fundraising goal by 15%, acquiring 85 new members in the process. My experience in streamlining financial operations has led to optimized resource allocation and improved compliance, ensuring the organization’s sustainability.
Previously, as the Executive Director of the San Antonio Book Festival, I led the organization through its critical transition to 501c3 nonprofit status and developed a crisis communications strategy that proved essential during the 2020 Festival. My commitment to enhancing educational programs and expanding year-round programming has resulted in increased engagement and a remarkable 437% growth in social media reach. I take pride in my ability to foster relationships with stakeholders and community partners, ensuring that our initiatives resonate with diverse audiences.
Experience
Work history, roles, and key accomplishments
Chief of Staff
San Antonio Report
Nov 2024 - Present (7 months)
Spearheaded a year-end audience campaign, exceeding fundraising goals and acquiring new members. Led rebuilding efforts post-union negotiations and streamlined financial operations for improved clarity and compliance.
Executive Director
San Antonio Book Festival
Jan 2019 - Oct 2023 (4 years 9 months)
Led the organization in obtaining nonprofit status and developed crisis communications strategies. Raised significant funds annually, expanded programming, and increased social media reach dramatically.
Deputy Executive Director
San Antonio Book Festival
Jan 2018 - Jan 2019 (1 year)
Redirected educational outreach and significantly grew the newsletter audience. Focused on securing donor trust and expanded marketing outreach to engage Spanish-speaking families.
Communications Director
San Antonio Book Festival
Sep 2015 - Jan 2018 (2 years 4 months)
Oversaw a complete website overhaul and developed brand guidelines. Managed festival support staff and led anniversary marketing efforts, enhancing the festival's visibility.
Communications Specialist, Public Affairs
John D. and Catherine T. MacArthur Foundation
Jan 2013 - Mar 2015 (2 years 2 months)
Managed a substantial department budget and administered a digital asset management system. Produced internal communications and assisted with large-scale events.
Education
Degrees, certifications, and relevant coursework
Northwestern University
Master of Fine Arts, Creative Writing
Northwestern University
Bachelor of Science, Journalism
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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