Liliana Iturribarria Abascal
@lilianaiturribarriaa
Director of Software Engineering blending hands-on web expertise with strategic team leadership.
What I'm looking for
I’m a Director of Software Engineering who leads engineering teams through significant growth and evolution. Even in an elevated role, I stay deeply involved in day-to-day operations through code reviews, technical guidance, and mentoring.
Over the years, I’ve shaped products and platforms—introducing endpoints control, implementing cybersecurity training initiatives, and developing the Origin platform. I streamline creative building and analytics while building a culture of excellence, collaboration, and continuous improvement.
My leadership is hands-on: I architect complex systems, troubleshoot challenging issues, and influence technology choices such as Laravel, Angular, Vue.js, React, and InfernoJS. I’ve also delivered microservices work (AWS Cognito authentication, RESTful APIs for a Mailroom Microservice, and a Stripe-based payment service) and led project governance with portfolio tracking, budget control, and performance indicators.
Experience
Work history, roles, and key accomplishments
Director of Software Engineering
Evolve Media LLC
Jan 2013 - Present (13 years 5 months)
Led a growing engineering team while providing strategic direction, hands-on code review, and technical guidance. Introduced endpoints control and implemented cybersecurity training initiatives to strengthen the organization’s security posture.
Freelance Web Developer
Freelance
Jan 2011 - Present (15 years 5 months)
Collaborated with clients to capture project requirements and workflows, delivering responsive websites from layout through implementation. Designed and developed web solutions tailored to client specifications.
Senior Full Stack Software Engineer
Firstbase io
Jan 2022 - Jan 2023 (1 year)
Led key architectural changes and delivered critical services, including overhauling authentication using AWS Cognito and building a standalone Mailroom microservice with RESTful APIs. Created an agnostic payment service interfacing with Stripe and enhanced platform functionality using Vue.js.
Manager of Software Engineering
Evolve Media LLC
Jan 2017 - Jan 2023 (6 years)
Led an engineering team through growth and innovation, developing the Origin platform and streamlining creative building and analytics. Drove a culture of excellence and continuous improvement through mentorship and ongoing system architecture and troubleshooting.
Tech Lead / Senior Software Engineer
Evolve Media LLC
Jan 2014 - Jan 2017 (3 years)
Led a team of 10 engineers, providing technical guidance and fostering a collaborative environment. Influenced technology choices (Laravel, Angular, Vue.js, React, InfernoJS) and supported strategic planning, resource allocation, and knowledge sharing.
Full Stack Software Engineer
Evolve Media LLC
Jan 2013 - Jan 2014 (1 year)
Built client-facing and internal web applications using CakePHP, Laravel, AngularJS, and Backbone, improving delivery of effective solutions. Developed custom-coded advertisements, conducted testing, and troubleshot issues to streamline processes and boost efficiency.
Project Manager & Governance
Isban - Praxis
Jan 2011 - Jan 2013 (2 years)
Managed portfolio tracking, budget control, and resource management while ensuring adherence to methodologies. Oversaw planning and execution of projects, developed performance indicators, and integrated IT processes with business processes.
Education
Degrees, certifications, and relevant coursework
ITESM - Universidad Virtual
Master in Innovation for Business Development, Innovation for Business Development
2012 - 2014
Completed a Master in Innovation for Business Development at ITESM (Universidad Virtual).
Universidad del Valle de México - Campus Querétaro
Master in Information Technology Management, Information Technology Management
2010 - 2011
Completed a Master in Information Technology Management at Universidad del Valle de México (Campus Querétaro).
Universidad Anáhuac de Xalapa
Engineering in Systems and Information Technologies, Systems and Information Technologies
2004 - 2009
Earned an Engineering degree in Systems and Information Technologies at Universidad Anáhuac de Xalapa.
Availability
Location
Authorized to work in
Job categories
Skills
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