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Liliana Guerra

@lilianaguerra

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GIS Technician and social media strategist creating maps and brand growth.

Portugal

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What I'm looking for

I’m looking for a role where I can combine GIS and digital strategy to deliver clear, measurable impact—through maps, web experiences, and content that grows engagement—while working collaboratively on sustainability or community-focused projects.

I’m a GIS Technician and digital strategy professional who turns complex geospatial data into clear maps, reports, and web experiences—and pairs it with high-impact social media and content systems.

In municipal roles, I digitalised and updated the Municipal Master Plan, produced thematic maps and reports, and managed geospatial datasets that supported planning and decision-making. I also built interactive GIS applications using ESRI tools to improve data accessibility, workflows, and public transparency.

On the digital side, I established cohesive visual and content frameworks for digital launches, created bilingual Canva templates, and supported SEO and website optimisation recommendations. I also lead volunteer social media strategy for animal rescue and advocacy, achieving strong reach, engagement, and follower growth in a short period.

Across my customer support and administrative experience, I manage CRM data, documentation, invoicing, reports, and smooth operations. With a background in marine and environmental research, I bring structured thinking, communication clarity, and a sustainability-minded approach to every project I support.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager (Volunteer)

Current

Animal Heroes

Jul 2025 - Present (11 months)

Led social media strategy and team coordination for rescue and advocacy actions, managing content planning, SEO optimization, copy, visuals, and fundraising campaigns. Increased visibility, engagement, and follower growth within three months.

Social Media Strategy Content Planning SEO Optimization Copywriting Canva Fundraising Community Engagement Social Media Management

Current

Pet Care Business Owner

Current

PawScouts Dog Service

Jan 2021 - Present (5 years 5 months)

Founded and managed an independent pet care service focused on animal welfare and reliability. Oversaw client relations, scheduling, branding, and digital communication to support trust and long-term retention.

Client Relations Scheduling Operations Management Animal Welfare Branding Social Media Management SEO Digital Communication

Current

Social Media Manager (Volunteer)

Current

Núcleo de Apoio aos Animais Abandonados de Sintra

Jan 2017 - Present (9 years 5 months)

Managed Facebook and Instagram presence focused on responsible adoption and animal awareness. Created educational and emotional content, optimized profiles and posts for SEO, and improved digital adoption and donation workflows.

Content Creation SEO Optimization Community Engagement

Social Media Manager (Volunteer)

Partido Pan - Pessoas Animais Natureza

Mar 2025 - Jun 2025 (3 months)

Managed regional Instagram communications during the 2025 legislative election campaign by developing and executing advocacy-aligned content. Increased reach, interactions, and follower growth over the campaign period.

Instagram Social Media Management SEO Optimization Copywriting Visual Design

Research Fellow - Marine & Earth

Center of Marine and Environmental Research

Jan 2021 - Feb 2022 (1 year 1 month)

Researched the response of benthic foraminifera to flooding episodes and gravity flows in a Mediterranean deltaic setting. Produced research outputs supported by an FCT grant (UI/BD/150773/2020).

Data Analysis

GIS Intern

Centro Ciência Viva do Algarve

May 2015 - Feb 2016 (9 months)

Integrated GIS into scientific communication and educational projects by developing exhibition modules and translating complex data into accessible visual formats. Supported public outreach and educational activities.

GIS Geospatial Data Scientific Communications Exhibition Module Design

Education

Degrees, certifications, and relevant coursework

University of Algarve

Master in Geomatics, Geomatics

2012 - 2014

Master's in Geomatics at the University of Algarve, with a dissertation on a GIS and paleontology integrated application for recognizing tsunamigenic events in Doñana National Park.